• This elegant collection pampers mama-to-be with two essentials for pregnancy skin care
Elasticity Oil delivers an organic blend of sunflower and jojoba seed oils to moisturize dry, itchy skin while enhancing skin’s natural elasticity
• Perfecting Crème is formulated with Registril™, offering patented peptide performance for stretch marks, and enriched with cocoa butter and avocado oil for soft, smooth skin
• All products are dermatologist-tested for sensitive skin and hypoallergenic
Our Promise:
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

elasticity oil ingredients
*organic helianthus annuus seed oil (sunflower), isopropyl myristate,*organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

perfecting crème ingredients
water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca

*certified organic

morning & evening treatment protocol
Step 1 - Massage Elasticity Oil onto bust, belly and behind.
Step 2 - Once the Elasticity Oil is absorbed into the skin, follow with Perfecting Crème.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Best Seller

The newborn starter pack trusted by parents from day one, this Noodle and Boo gift set includes three gentle formulas to cleanse, soothe, and nourish hair and delicate skin from head to toe.

Set includes:

Extra Gentle Shampoo (8 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
Soothing Body Wash (8 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin's natural pH and providing lasting hydration
Super Soft Lotion (8 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby's delicate skin
Gentle formulas developed especially for baby's delicate skin
Mild enough for daily use, safe for newborns and babies with sensitive skin

Why You'll Love It

A thoughtful trio of baby bath-time and skincare essentials
Clinically tested and trusted for newborns and sensitive skin
Convenient starter sizes make it an ideal gift for new parents
Turns everyday routines into moments of soothing care and bonding

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

Notes: Soothing Body Wash and Extra Gentle Shampoo are both tear-free and nut-free.

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

• Delightfully rich shea butter formula is ideal for daily massage to help relieve leg and foot discomfort caused by pregnancy weight and swelling
• Infused with an organic blend of citrus and sugar cane extracts, providing natural alpha-hydroxy acids to moisturize, soften, and gently exfoliate dry, tight skin
• Leaves legs and feet feeling refreshed, nourished, and comforted after a long day
Our Promise:
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua), cetyl alcohol, butyrospermum parkii (shea butter), glycerin (vegetable), isopropyl palmitate, glyceryl stearate, peg-100 stearate, *organic helianthus annuus seed oil (sunflower), dimethicone, *organic aloe barbadensis leaf juice, acer saccharinum extract (sugar maple), citrus aurantium dulcis fruit extract (orange), citrus limon fruit extract (lemon), saccharum officinarum extract (sugarcane), vaccinium myrtillus fruit/leaf extract, salicylic acid, sodium carbomer, sodium citrate, honey, disodium edta, sodium dehydroacetate, fragrance (parfum)

*certified organic

directions
Apply daily to legs and feet using gentle massage techniques for best results. Consult your doctor regarding prenatal massage safety and best practices.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Best Seller

The Noodle and Boo Elasticity Oil is the stretch mark oil expecting mamas reach for to help nourish, hydrate, and support skin as it stretches through every trimester. It’s a certified organic blend of sunflower, jojoba, calendula, and six additional oils enriched with honey and vitamin E for deep, lasting nourishment:

An organic blend of sunflower and jojoba seed oils helps relieve dry, itchy skin while supporting the body as it stretches during pregnancy
Developed for sensitive skin, this exclusive blend is formulated to enhance the skin’s natural elasticity
Infused with calendula, safflower, olive, borage, and grape seed oils plus honey and vitamin E for deep nourishment
Pair with Perfecting Crème for the ultimate stretch mark regimen

Our Promise:

Hypoallergenic
Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

*organic helianthus annuus seed oil (sunflower), isopropyl myristate, *organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

*certified organic

directions
Massage Elasticity Oil onto bust, belly and behind every morning and evening. Best results with consistent use. Pair with Perfecting Crème for ultimate stretch mark regimen.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Best Seller

• Formulated with Registril™, offering patented peptide performance for visible stretch mark improvement
• Ultra-rich cocoa butter and avocado oil leave skin delightfully soft and smooth
• Blended with shea butter, sunflower oil, green bean extract, rutin, and vitamins A, C, and E for skin-strengthening hydration
• Pair with Elasticity Oil or Postpartum Oil for the ultimate stretch mark regimen
• Safe to use on C-section incisions after initial healing and with doctor’s approval
Our Promise:
• Fragrance-free
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca
*certified organic

directions
Massage Perfecting Crème onto bust, belly and behind every morning and evening. Best results with consistent use. Pair with either Elasticity Oil or Postpartum Oil for ultimate stretch mark regimen. Safe to use on C-section incision after initial healing and with doctor’s approval.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Best Seller

The baby bath gift set parents and gift-givers reach for again and again, this trusted duo from Noodle and Boo provides gentle, clinically tested care for delicate skin from the very first bath:

Set includes:

Newborn 2-in-1 Hair & Body Wash (8 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
Super Soft Lotion (8 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
Gentle formulas developed especially for baby’s delicate skin
Mild enough for daily use, safe for newborns and babies with sensitive skin

Why You’ll Love It

A thoughtful starter set with two newborn care essentials
Clinically tested for sensitive skin, safe from day one
Convenient sizes for daily use at home or on-the-go
Perfectly packaged as a gift for new parents

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

Note: Newborn 2-in-1 is tear-free and nut-free.

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (2 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (2 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials on-the-go
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

crème douce extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

crème douce soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

crème douce super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Best Seller

Back side image of bottle Delicate Baby Powder 4 oz

Back side image of bottle Delicate Baby Powder

The Noodle and Boo baby powder that keeps delicate skin fresh, dry, and comforted, this silky-soft talc-free formula is designed for gentle daily care and protection:

Made with pure cornstarch and wholesome oatmeal to naturally protect and care for baby's skin
Talc-free formula helps guard against chafing and irritation
Enriched with aloe vera and allantoin to soothe and calm delicate skin
Absorbs excess moisture, leaving baby fresh, dry, and silky smooth
Non-allergenic and non-irritating for peace of mind

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

directions
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

safety tips
CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

Best Seller

The Noodle and Boo Baby Balm is the rich, comforting cream parents reach for when skin needs more than a lightweight lotion can offer, formulated with certified organic calendula, sunflower, and safflower oils for deep, lasting nourishment:

Clinically formulated to provide long-lasting moisture for face and body
Ultra-thick cream offers gentle care for even the driest or most irritated skin
Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid, fragrance (parfum)

fragrance-free ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid

*certified organic

directions
Apply liberally to face and body as needed or as directed by a physician.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Best Seller

Noodle and Boo's natural baby wipes for face, body, and bottom are luxuriously thick, petal-soft cleansing cloths soaked in a gentle, no-rinse solution that cleanses, soothes, and hydrates delicate skin with every wipe.

Ultra-thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
Natural and gentle preservatives safeguard wipes from waterborne contamination
Soothes and hydrates skin with vitamin E, aloe, and chamomile
Safe to use on baby’s face, body, and bottom

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
Learn more about Our Standards & Definitions

creme douce ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin E), aloe barbadensis leaf extract, bisabolol, phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

fragrance-free ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin E), aloe barbadensis leaf extract, bisabolol, phenoxyethanol, ethylhexlyglycerin, citric acid

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Lavender Baby Skin Care Bundle, Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion.

Lifestyle image of Lavender Baby Skin Care Bundle

The Noodle and Boo Lavender Baby Skin Care Bundle brings the calm of real lavender oil to bath time and beyond, with three beloved formulas that cleanse, soothe, and nourish delicate skin from head to toe:

Set includes 16 oz Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion
Extra Gentle Shampoo — high-moisture, low-suds formula cleans hair and hydrates the scalp while preserving skin’s natural moisture
Soothing Body Wash — delicately rebalances pH as provitamin B5 and vitamin E condition and hydrate skin
Super Soft Lotion — enriched with sweet almond oil and vitamins E & C to moisturize, protect, and leave skin incredibly soft and supple
Mild enough for daily use and safe for newborns and sensitive skin

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

lavender extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

lavender super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

lavender extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

lavender soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

lavender super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Everything you need for your little one’s hair care routine: our three most-loved products, bundled together for easy daily care.

Set includes:

Extra Gentle Shampoo (16 oz) — High-moisture, low-suds formula with provitamin B5 and vitamin E to gently cleanse and hydrate
Nourishing Cream Rinse — Silky conditioner enriched with sunflower seed and sweet almond oils to detangle and soften
Conditioning Hair Polish — Lightweight leave-in formula with sunflower seed and green tea extracts to smooth, shine, and protect
Clinically tested for sensitive skin, this gentle formula is tear-free and mild enough for daily use

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, and PPGs
Learn more about Our Standards & Definitions

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

conditioning hair polish ingredients
water (aqua), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, dimethicone copolyol, cetrimonium chloride, camellia sinensis (green tea) extract, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, panthenol (provitamin b5), hydrolyzed casein (milk protein), sorbic acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

conditioning hair polish directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Ultimate Baby Cleansing Cloths

Lifestyle image of Fragrance Free Ultimate Baby Cleansing Cloths

Fragrance Free Ultimate Baby Cleansing Cloths 12 pack

• Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Proven-Safe Preservative System; eczema-prone skin is easily compromised and should not be exposed to bacteria and mold
• Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
• Natural and gentle preservatives safeguard wipes from waterborne contamination
• Soothes and hydrates skin with vitamin E, aloe, and chamomile
• Safe to use on baby’s face, body, and bottom
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
• Learn more about Our Standards & Definitions

water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Best Seller

The Noodle and Boo hair polish that parents reach for every single day, this weightless leave-in conditioner keeps fine hair soft, shiny, and easy to manage:

No-tears formula detangles and moisturizes without weighing hair down
Smooths the cuticle to reduce frizz and leave hair with natural shine
Enriched with sunflower seed and green tea extracts for gentle nourishment
Natural antioxidants help protect hair from everyday environmental stress
Perfect for in-between shampoos to refresh hair and eliminate "bedhead"

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

water (aqua/eau), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, panthenol (provitamin B5), hydrolyzed casein (milk protein), camellia sinensis (green tea) leaf extract, peg-12 dimethicone, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, cetrimonium chloride, fragrance (parfum)

directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Best Seller

Lifestyle image of Super Soft Lotion 16 oz.

Noodle and Boo Super Soft Baby Lotion is the baby lotion moms reach for again and again: a light, silky formula that absorbs quickly, comforts deeply, and makes every cuddle extra soft and snuggly.

Sweet almond oil and vitamins E & C help moisturize and condition delicate skin
Provides a protective layer of antioxidants to help shield skin from everyday environmental stress
Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, and PPGs
Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free products are both dairy-free and vegan.

crème douce ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

lavender ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

fragrance-free ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Best Seller

Badge with 'Best of babylust' text and a heart on a purple background

Newborn 2-in-1 Hair & Body Wash Creme Douce16 oz

Lavender Newborn 2-in-1 Hair & Body Wash 16 oz

Specially created for the earliest days, this gentle hair and body wash is trusted by parents to care for baby's delicate skin and hair in a single step:

High-moisture formula nourishes and conditions newborn skin and fine hair
Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
Gentle enough for daily use, tear-free for little ones.

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free Products are both dairy-free and vegan.

crème douce ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta, fragrance (parfum)

fragrance-free ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Healthy Hand Wash with Instant Hand Sanitizer and Wholesome Hand Lotion.

Botanical Hand Wash — Gentle Cleansing with Vitamins, Honey & Plant Extracts
• Soap-free formula fortified with vitamins A, C, and E to help nourish and protect delicate skin
• Enriched with honey and milk protein to soften, condition, and support healthy skin
• Infused with botanical extracts like aloe, oat, calendula, chamomile, lavender, and white tea for soothing care
• Cleans without stripping natural moisture, leaving little hands soft and fresh
• Ideal for frequent wash environments where gentle care matters most
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua), cocamidopropyl betaine, disodium laureth sulfosuccinate, glycerin, peg-150 distearate, polysorbate 60, retinyl palmitate (vitamin A), tocopheryl acetate (vitamin E), ascorbyl palmitate (vitamin C), *aloe barbadensis leaf juice, honey, hydrolyzed casein, *althea officinalis, *root extract, *avena sativa (oat) *kernel extract, *calendula officinalis flower extract, *camellia sinensis (white tea) extract, *chamomilla recutita extract, *lavandula angustifolia (lavender) extract, *prunus amygdalus dulcis (sweet almond) fruit extract, *symphytum officinale extract, *trifolium pretense (clover) extract, phospholipids, phenoxyethanol, caprylyl glycol, sodium benzoate, ethylhexylglycerin, citric acid, fragrance (parfum)

*certified organic

directions
Wet hands, work gel into a rich lather, rinse well. Follow with Wholesome Hand Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

• Gentle formula soothes and moisturizes, leaving hands extra soft and smooth
• Fortified with vitamins A, C, and E to nourish and replenish skin between washings
• Enriched with sweet almond oil, tapioca starch, and coconut-derived cleansers for natural softness and balance
• Milk protein helps condition and protect delicate skin
• Perfect in frequent wash environments where hands need extra care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glyceryl stearate, hydrolyzed casein (milk protein), retinyl palmitate (vitamin a), prunus amygdalus dulcis (sweet almond) oil, sodium dehydroacetate, ascorbyl palmitate (vitamin c), tocopheryl acetate (vitamin e), phospholipids, glycerin, tapioca starch, sodium cocoyl isethionate, caprylyl glycol, benzoic acid, disodium edta, fragrance (parfum)

directions
Apply a small amount of lotion to hands and rub together.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

• Light, silky formula leaves baby’s skin super soft and snuggly — every mom’s favorite
• Enriched with sweet almond oil, vitamins E & C, and gentle moisturizers to hydrate and protect delicate skin
• Milk protein helps condition and support the skin’s natural barrier
• Provides a protective layer of antioxidants that help shield skin from everyday environmental stressors
• Mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

lavender ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:
• Allantoin-enriched formula soothes tender skin, leaving it soft and comforted
• Gentle cleansing that won’t strip away natural moisture
• Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate
• Can be poured directly into bath water for a moisturizing soak
• Tear-free and mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
• Tear-free
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

crème douce ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

Fragrance Free Newborn 2-in-1 Hair & Body Wash 16 oz

Lifestyle image of Fragrance Free Newborn 2-in-1 Hair & Body Wash 16 oz

Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:
• High-moisture formula nourishes and conditions newborn skin and fine hair
• Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
• Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
• Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

directions
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Best Seller

Kinder 3-In-1 Shampoo, Conditioner & Body Wash 16 oz

Kinder 3-In-1 Shampoo, Conditioner & Body Wash

The Kinder 3-in-1 shampoo, conditioner, and body wash makes bath time effortless, with a gentle formula that cleanses hair, scalp, and skin all in one step.

Mild cleansing agents leave hair shiny, skin fresh, and scalp balanced.
Enriched with provitamin B5 and vitamin E to condition and moisturize from head to toe.
Soap-free, low-suds formula ideal for eczema-prone and sensitive skin.
Gentle enough for daily use, tear-free for little ones.

Our Promise:

Hypoallergenic
Pediatrician-tested & Dermatologist-tested
Cruelty-free
Made in USA
Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
Learn more about Our Standards & Definitions

water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, panthenol (provitamin B5), hydrolyzed casein (milk protein), tocopheryl acetate (vitamin E), phenoxyethanol, citric acid, ethylhexylglycerin, polyquaternium-11, disodium edta, sodium dehydroacetate, fragrance (parfum)

directions
Pump a small amount into hand. Carefully apply to child’s hair and skin, rinsing well.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Prenatal Daily Body Care - Trimesters 1-3

• This pampering set supports mama-to-be from her growing belly to her tired feet
Elasticity Oil delivers an organic blend of sunflower and jojoba seed oils to moisturize dry, itchy skin while enhancing skin’s natural elasticity
• Perfecting Crème is formulated with Registril™, offering patented peptide performance for stretch marks, and enriched with cocoa butter and avocado oil for soft, smooth skin
• Restorative Leg & Foot Balm combines rich shea butter with an organic blend of citrus and sugar cane extracts, ideal for daily massage to help relieve leg and foot discomfort
• All products are dermatologist-tested for sensitive skin and hypoallergenic
Our Promise:
• Cruelty-free
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

elasticity oil ingredients
*organic helianthus annuus seed oil (sunflower), isopropyl myristate,*organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

perfecting crème ingredients
water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca

restorative leg & foot balm ingredients
water (aqua), cetyl alcohol, butyrospermum parkii (shea butter), glycerin (vegetable), isopropyl palmitate, glyceryl stearate, peg-100 stearate, *organic helianthus annuus seed oil (sunflower), dimethicone, *organic aloe barbadensis leaf juice, acer saccharinum extract (sugar maple), citrus aurantium dulcis fruit extract (orange), citrus limon fruit extract (lemon), saccharum officinarum extract (sugarcane), vaccinium myrtillus fruit/leaf extract, salicylic acid, sodium carbomer, sodium citrate, honey, disodium edta, sodium dehydroacetate, fragrance (parfum)

*certified organic

morning & evening treatment protocol
Step 1 - Massage Elasticity Oil onto bust, belly and behind.
Step 2 - Once the Elasticity Oil is absorbed into the skin, follow with Perfecting Crème.
Step 3 - Apply Restorative Leg & Foot Balm using gentle massage techniques. Consult your doctor regarding prenatal massage safety and best practices. Daily regimen offers best results with consistent use.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

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