Ultimate Baby Ointment

for eczema flare-ups, cradle cap, chapped, chafed or cracked skin

$8.00

• Awarded the Seal of Acceptance by the National Eczema Association
• Fragrance- and steroid-free formula helps soothe itching and discomfort
• Zinc oxide protects and supports the skin’s natural healing process
• Enriched with bisabolol and allantoin to help reduce redness and inflammation
• Developed for eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
• Perfect for parents seeking targeted relief when skin needs extra care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Preservatives, Phthalates, and Dyes
• Learn more about Our Standards & Definitions

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions
For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin.
safety tips
CAUTION: Use only as directed. Avoid contact with eyes. If condition worsens or does not improve within 7 days, consult a physician. For external use only. Keep out of reach of children.

Baby Balm

for face and body

$12.00

Wrap delicate skin in rich, comforting hydration with a cream designed for everyday nourishment and care.
• Clinically formulated to provide long-lasting moisture for face and body
• Ultra-thick cream offers gentle care for even the driest or most irritated skin
• Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
• Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid, fragrance (parfum)

fragrance-free ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid

*certified organic

directions
Apply liberally to face and body as needed or as directed by a physician.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Lifestyle of Fragrance Free Super Soft Lotion

Fragrance Free Super Soft Baby Lotion

moisture maintenance for eczema-prone skin

$18.00

Daily care is key for healthy skin – morning and evening routine recommended; moisture maintenance for chronic itchiness helps to avoid the onset of irritation.
• Mild, fragrance-free formula hydrates compromised skin helping to improve its natural barrier function
• Made with plant-derived moisturizers and oils, enriched with vitamins and milk protein
• Sweet almond oil and vitamins E & C help moisturize and condition delicate skin
• Provides a protective layer of antioxidants to help shield skin from everyday environmental stress
• Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

directions
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

The Best Diaper Rash Ointment

for prevention, treatment and relief of diaper rash

$10.00

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
• Skin protectant that helps treat and prevent irritation caused by diaper rash
• Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
• Creates a protective barrier between delicate skin and sources of wetness and chafing
• Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Gentle, clinically tested formula
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
• Learn more about Our Standards & Definitions

Why do babies get diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

Dirty Diapers - Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
Excessive moisture - Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
Chafing - Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
Changes in baby’s diet - Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.
Allergies - If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.
Bacteria - Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
Yeast infection - Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)

safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
- condition worsens
- symptoms last more than 7 days
- if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Fragrance Free Ultimate Baby Cleansing Cloths

Lifestyle image of Fragrance Free Ultimate Baby Cleansing Cloths

Fragrance Free Ultimate Baby Cleansing Cloths 12 pack

Fragrance Free Ultimate Baby Cleansing Cloths

multi-purpose wipes with mild solution for eczema-prone and sensitive skin

$8.00

Due to demand, the 864 count Cloths has a 1-unit limit per customer.
• Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Proven-Safe Preservative System; eczema-prone skin is easily compromised and should not be exposed to bacteria and mold
• Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
• Natural and gentle preservatives safeguard wipes from waterborne contamination
• Soothes and hydrates skin with vitamin E, aloe, and chamomile
• Safe to use on baby’s face, body, and bottom
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
• Learn more about Our Standards & Definitions

water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Fragrance Free Newborn 2-in-1 Hair & Body Wash 16 oz

Lifestyle image of Fragrance Free Newborn 2-in-1 Hair & Body Wash 16 oz

Fragrance Free Newborn 2-in-1 Wash

hair & body wash for eczema-prone skin

$18.00

Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:
• High-moisture formula nourishes and conditions newborn skin and fine hair
• Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
• Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
• Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

directions
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Life style image of Fragrance Free Soothing Body Wash

Fragrance Free Soothing Baby Body Wash

moisturizing bath care for sensitive and eczema prone skin

$16.00

Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:
• Allantoin-enriched formula soothes tender skin, leaving it soft and comforted
• Gentle cleansing that won’t strip away natural moisture
• Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate
• Can be poured directly into bath water for a moisturizing soak
• Tear-free and mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol, sodium dehydroacetate, phenoxyethanol, tocopheryl acetate citric acid, disodium edta, ethylhexylglycerin

directions
Pump body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Extra Gentle Shampoo 16 oz

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Fragrance Free Extra Gentle Baby Shampoo

Fragrance Free Extra Gentle Baby Shampoo

for eczema-prone skin and delicate hair

$16.00

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
• Mild surfactants create a gentle cleanse that won’t irritate or over-dry
• Hydrates the scalp while leaving hair soft, fresh, and manageable
• Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

directions
Pump baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Baby Skin Care

eczema care for the whole family

$54.00 $51.00

Baby Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths, FF Super Soft Lotion, FF Newborn 2-in-1 Hair & Body Wash, and Ultimate Ointment 3.4 oz.

Bottom Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths and Ultimate Ointment 3.4 oz.

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

fragrance free extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

fragrance free soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol, sodium dehydroacetate, phenoxyethanol, tocopheryl acetate citric acid, disodium edta, ethylhexylglycerin

fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

play day mineral sunscreen spf-30 ingredients

active ingredient
titanium dioxide 5%, zinc oxide 3% sunscreen

inactive ingredients
1,2-hexanediol, *aloe barbadensis leaf juice, water (aqua), alumina, butylene glycol, butyrospermum parkii butter, c20-22 alcohols, c20-22 alkyl phosphate, caprylic/capric triglyceride, caprylyl glycol, *carthamus tinctorius oleosomes, cetearyl olivate, *chamomilla recutita flower/leaf/stem extract, citric acid, dicaprylyl carbonate, dimethicone, glycerin, jojoba alcohol, lecithin, lonicera caprifolium flower extract, lonicera japonica flower extract, mangifera indica fruit extract octyldodecyl neopentanoate, polyhydroxystearic acid, potassium jojobate, sclerotium gum, sodium acrylates copolymer, sodium hyaluronate, sorbitan olivate, stearic acid, ethylenediamine disuccinate
* certified organic

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

fragrance free newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

fragrance free soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

fragrance free super soft lotion directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

play day mineral sunscreen spf-30 directions
Apply liberally and evenly 15 minutes before sun exposure. Reapply after 40 minutes of swimming or sweating. Immediately after towel drying and at least every 2 hours. Children under 6 months of age: ask a doctor.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Sensitive Skin & Eczema Bundle

sensitive skin essentials

$46.00 $44.00

Thoughtfully formulated for babies with extra sensitive, eczema-prone skin, the Sensitive Skin & Eczema Bundle delivers gentle, fragrance-free care you can trust - without compromise.
This soothing trio is designed to cleanse, nourish, and protect delicate skin while helping support its natural moisture barrier. Each formula is made without added fragrance and developed with the utmost care to minimize irritation, providing comfort where baby needs it most.
Set includes:
• Fragrance-Free Newborn 2-in-1 Hair & Body Wash (16 oz) — A soap-free, low-suds cleanser that gently washes baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Fragrance-Free Super Soft Lotion (16 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s skin.
• Ultimate Ointment (3.4 oz) — Awarded the National Eczema Association Seal of Acceptance, Ultimate Ointment provides targeted relief for eczema flare-ups and ultra-dry, irritated skin. This fragrance- and steroid-free formula soothes itching, reduces redness, and supports skin’s natural healing when extra care is needed.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions
Gentle, dermatologist-tested care designed to comfort and protect sensitive, eczema-prone skin from day one.

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta
fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free newborn 2-in-1 hair & body wash
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance-free super soft lotion
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.
ultimate ointment
For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin.

safety tips (ultimate ointment)
CAUTION: Use only as directed. Avoid contact with eyes. If condition worsens or does not improve within 7 days, consult a physician. For external use only. Keep out of reach of children.

Baby Bath & Massage Fragrance Free Gift Set

Sensitive Skin Baby Shower Bundle

eczema care for the whole family

$50.00 $48.00

A thoughtfully curated gift for parents-to-be seeking gentle, trusted care for sensitive newborn skin. This complete newborn essentials bundle brings together some of our most nurturing formulas to support baby’s skin from day one. From bath time and diaper changes to daily moisturizing, every product is designed to comfort, protect, and care for delicate skin during the earliest days of life.
Perfect for welcoming a new baby, this bundle delivers gentle care you can feel confident using every day.
Set includes:
• Baby Bath & Massage Gift Set ( 4 oz ea)
Newborn 2-in-1 Hair & Body Wash — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft.
Super Soft Lotion — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Ultimate Ointment (3.4 oz) — Awarded the National Eczema Association Seal of Acceptance, Ultimate Ointment provides targeted relief for eczema flare-ups and ultra-dry, irritated skin. This fragrance- and steroid-free formula soothes itching, reduces redness, and supports skin’s natural healing when extra care is needed.
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Ultimate Cleansing Cloths ( 72 ct) — Luxuriously thick, petal-soft cloths are soaked in a sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Crafted to give every baby the softest, gentlest start.

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta
fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

diaper rash ointment ingredients

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free newborn 2-in-1 directions
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free super soft lotion directions
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

ultimate ointment directions
For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.
diaper rash ointment directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)
safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
condition worsens
symptoms last more than 7 days
if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Eczema-Prone Skin

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