Pink Baby Bath & Massage Gift Set - Hearts & Daisies

Baby Shower Bundle

celebrate baby beautifully

$43.00 $41.00

Start your parenting journey with confidence using this thoughtfully curated collection of baby skin care essentials. Designed to support delicate skin from the newborn stage and beyond, this bundle brings together gentle, effective products that cleanse, nourish, and protect. From daily bath time to diaper changes, every formula is crafted with your baby’s comfort and well-being in mind.
Set includes:
• Baby Bath & Massage Gift Set ( 4 oz ea)
Newborn 2-in-1 Hair & Body Wash — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft.
Super Soft Lotion — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• The Best Diaper Rash Ointment (3.4oz) — A zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Gentle, trusted care designed to support healthy baby skin from day one.

newborn 2-in-1 hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

ultimate baby cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

diaper rash ointment ingredients
active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.
ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

Lavender Baby Skin Care Bundle, Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion.

Lifestyle image of Lavender Baby Skin Care Bundle

Lavender Baby Skin Care Bundle

for the entire family

$50.00 $48.00

Three of our favorites come together to provide wholesome fun in the tub and sweet, supple skin:
• Set includes 16 oz Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion
• Extra Gentle Shampoo — high-moisture, low-suds formula cleans hair and hydrates the scalp while preserving skin’s natural moisture
• Soothing Body Wash — delicately rebalances pH as provitamin B5 and vitamin E condition and hydrate skin
• Super Soft Lotion — enriched with sweet almond oil and vitamins E & C to moisturize, protect, and leave skin incredibly soft and supple
• Mild enough for daily use and safe for newborns and sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

lavender extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

lavender super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

lavender extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

lavender soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

lavender super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Sensitive Skin Baby Shower Bundle

Baby Bath & Massage Fragrance Free Gift Set

Fragrance Free Ultimate Baby Cleansing Cloths

Fragrance Free Sensitive Skin Baby Shower Bundle

eczema care for the whole family

$53.00 $50.00

A thoughtfully curated gift for parents-to-be seeking gentle, trusted care for sensitive newborn skin. This complete newborn essentials bundle brings together some of our most nurturing formulas to support baby’s skin from day one. From bath time and diaper changes to daily moisturizing, every product is designed to comfort, protect, and care for delicate skin during the earliest days of life.
Perfect for welcoming a new baby, this bundle delivers gentle care you can feel confident using every day.
Set includes:
• Baby Bath & Massage Gift Set ( 4 oz ea)
Newborn 2-in-1 Hair & Body Wash — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft.
Super Soft Lotion — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Ultimate Ointment (3.4 oz) — Awarded the National Eczema Association Seal of Acceptance, Ultimate Ointment provides targeted relief for eczema flare-ups and ultra-dry, irritated skin. This fragrance- and steroid-free formula soothes itching, reduces redness, and supports skin’s natural healing when extra care is needed.
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Ultimate Cleansing Cloths ( 72 ct) — Luxuriously thick, petal-soft cloths are soaked in a sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Crafted to give every baby the softest, gentlest start.

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta
fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

diaper rash ointment ingredients

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free newborn 2-in-1 directions
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free super soft lotion directions
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

ultimate ointment directions
For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.
diaper rash ointment directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)
safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
condition worsens
symptoms last more than 7 days
if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Ultimate Cleansing Cloths Bundle

for baby’s delicate skin

$37.00 $35.00

Nursery essentials created to work together for exceptional results
Set includes:
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Delicate Baby Powder (8.8 oz) — Soft, talc-free powder with natural corn starch to absorb • moisture and keep skin dry, smooth, and comfortable
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultimate ointment ingredients

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

ultimate ointment
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Ultimate Baby Cleansing Cloths - 12 pack

Fragrance Free Baby Skin Care

eczema care for the whole family

$56.00 $51.00

Baby Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths, FF Super Soft Lotion, FF Newborn 2-in-1 Hair & Body Wash, and Ultimate Ointment 3.4 oz.

Bottom Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths and Ultimate Ointment 3.4 oz.

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

fragrance free extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

fragrance free soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol, sodium dehydroacetate, phenoxyethanol, tocopheryl acetate citric acid, disodium edta, ethylhexylglycerin

fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

play day mineral sunscreen spf-30 ingredients

active ingredient
titanium dioxide 5%, zinc oxide 3% sunscreen

inactive ingredients
1,2-hexanediol, *aloe barbadensis leaf juice, water (aqua), alumina, butylene glycol, butyrospermum parkii butter, c20-22 alcohols, c20-22 alkyl phosphate, caprylic/capric triglyceride, caprylyl glycol, *carthamus tinctorius oleosomes, cetearyl olivate, *chamomilla recutita flower/leaf/stem extract, citric acid, dicaprylyl carbonate, dimethicone, glycerin, jojoba alcohol, lecithin, lonicera caprifolium flower extract, lonicera japonica flower extract, mangifera indica fruit extract octyldodecyl neopentanoate, polyhydroxystearic acid, potassium jojobate, sclerotium gum, sodium acrylates copolymer, sodium hyaluronate, sorbitan olivate, stearic acid, ethylenediamine disuccinate
* certified organic

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

fragrance free newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

fragrance free soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

fragrance free super soft lotion directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

play day mineral sunscreen spf-30 directions
Apply liberally and evenly 15 minutes before sun exposure. Reapply after 40 minutes of swimming or sweating. Immediately after towel drying and at least every 2 hours. Children under 6 months of age: ask a doctor.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Sensitive Skin & Eczema Bundle

Fragrance Free Sensitive Skin & Eczema Bundle

sensitive skin essentials

$50.00 $47.50

Thoughtfully formulated for babies with extra sensitive, eczema-prone skin, the Sensitive Skin & Eczema Bundle delivers gentle, fragrance-free care you can trust - without compromise.
This soothing trio is designed to cleanse, nourish, and protect delicate skin while helping support its natural moisture barrier. Each formula is made without added fragrance and developed with the utmost care to minimize irritation, providing comfort where baby needs it most.
Set includes:
• Fragrance-Free Newborn 2-in-1 Hair & Body Wash (16 oz) — A soap-free, low-suds cleanser that gently washes baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Fragrance-Free Super Soft Lotion (16 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s skin.
• Ultimate Ointment (3.4 oz) — Awarded the National Eczema Association Seal of Acceptance, Ultimate Ointment provides targeted relief for eczema flare-ups and ultra-dry, irritated skin. This fragrance- and steroid-free formula soothes itching, reduces redness, and supports skin’s natural healing when extra care is needed.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions
Gentle, dermatologist-tested care designed to comfort and protect sensitive, eczema-prone skin from day one.

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta
fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free newborn 2-in-1 hair & body wash
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance-free super soft lotion
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.
ultimate ointment
For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin.

safety tips (ultimate ointment)
CAUTION: Use only as directed. Avoid contact with eyes. If condition worsens or does not improve within 7 days, consult a physician. For external use only. Keep out of reach of children.

Stain Challenge Bundle

for baby’s washables

$50.00 $48.00

Messy moments happen - this bundle is ready for all of them. The Stain Challenge Bundle brings together three powerful laundry essentials to tackle everyday spills, blowouts, and tough stains, while remaining gentle enough for baby’s clothes and linens. Designed to work together, this trio helps lift stains, clean thoroughly, and brighten fabrics without harsh chemicals, so everything baby wears, touches, and snuggles stays fresh and cared for.

Set includes:

• Ultra-Strong Stain Remover (16 oz) — formulated with powerful cleaning agents to lift stubborn stains and odors while remaining kind to baby’s skin and delicate fabrics.
This fragrance-free, eco-friendly formula uses gentle cleaning technology to help preserve fabric integrity and is made without chlorine, dyes, formaldehyde, phosphates, or phthalates - delivering effective, worry-free care for baby’s dainties and beyond.
• Ultra-Safe Baby Laundry Detergent (32 oz) — Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Ultra-Bright Bleach Alternative (32 oz) — Give your laundry a brighter clean with the gentle power of minerals and oxygen, designed to whiten and refresh without harsh chemicals. A perfect chlorine bleach alternative — eco-friendly means biodegradable; nothing but goodness!

Why You’ll Love It
• Protects and preserves the quality of baby’s clothing and linens wash after wash
• Safe and gentle for newborns, babies, and the whole family
• Designed for high-efficiency (HE) and conventional washing machines

Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, Chlorine, PPGs, Dyes, Optical Brighteners, Formaldehyde, and 1,4-dioxane
• Learn more about Our Standards & Definitions

Powerful cleaning performance with gentle care you can trust for your baby’s laundry.

ultra-safe baby laundry detergent ingredients
water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha-isomethyl ionone, anisyl alcohol, coumarin, citronellol), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

ultra-bright bleach alternative ingredients
mineral-based brightener (sodium chloride), chlorine-free oxygen bleach (sodium percarbonate)

stain remover ingredients
water, plant-derived surfactant (alcohol ethoxylated), plant-derived chelating agent (gluconic acid), preservative/antifungal agent (sodium benzoate), plant-derived soil remover (sodium carboxymethyl cellulose)

ultra-safe baby laundry detergent directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

stain remover directions
Pour on stain and let sit 5 minutes before washing. For tougher stains, pretreat and soak in hot water before laundering. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use. Safe for all washable fabrics - both whites and colors.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

ultra-bright bleach alternative directions
For Laundry: Add 2 scoops (1 ounce) directly into the machine drum or detergent dispenser. Do not add to the bleach dispenser. Do not use on silk, wool or leather. Performs best with hot water.
For Baby’s Environment: Add 1 scoop (1/2 ounce) to a bucket of hot water. Happy Cleaning!

safety tips
Open bottle away from your face. Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

Ultimate Fabric Care Bundle

for baby’s washables

$74.00 $70.00

This complete 4-piece set delivers everything you need to care for baby’s delicate fabrics:
• Ultra-Safe Laundry Detergent — Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Ultra-Soft Fabric Conditioner — Mild formula with sustainable softening oils to decrease drying time, reduce wrinkles, and eliminate static cling while keeping clothes cuddly soft
• Ultra-Bright Bleach Alternative — Mineral-powered brightening powder with chlorine-free oxygen bleach to whiten and refresh without harsh chemicals; eco-friendly means biodegradable, nothing but goodness!
• Stain Remover — Gentle cleaning technology helps remove tough stains and odors while preserving the fabric integrity of baby’s dainties; fragrance-free and safe for frequent use
Why You’ll Love It
• Protects and preserves the quality of baby’s clothing and linens wash after wash
• Safe and gentle for newborns, babies, and the whole family
• Designed for high-efficiency (HE) and conventional washing machines
• Concentrated formulas deliver more washes per bottle and reduce waste
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, Chlorine, PPGs, Dyes, Optical Brighteners, Formaldehyde, and 1,4-dioxane
• Learn more about Our Standards & Definitions

ultra-safe baby laundry detergent ingredients
water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha-isomethyl ionone, anisyl alcohol, coumarin, citronellol), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

ultra-soft fabric conditioner ingredients
water, plant-based softening agent (dipalmitoylethyl hydroxyethylmonium methosulfate),fragrance (contains fragrance allergens), plant-based solvent (denatured ethanol), mineral (calcium chloride)

ultra-bright bleach alternative ingredients
mineral-based brightener (sodium chloride), chlorine-free oxygen bleach (sodium percarbonate)

stain remover ingredients
water, plant-derived surfactant (alcohol ethoxylated), plant-derived chelating agent (gluconic acid), preservative/antifungal agent (sodium benzoate), plant-derived soil remover (sodium carboxymethyl cellulose)

ultra-safe baby laundry detergent directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

ultra-soft fabric conditioner directions
Add 2 capfuls (1 ounce) to softener dispenser. Recommended for all laundry and effective in all water temperatures. Read washing instructions for flame resistant pajamas prior to using any type of fabric softener.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

stain remover directions
Pour on stain and let sit 5 minutes before washing. For tougher stains, pretreat and soak in hot water before laundering. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use. Safe for all washable fabrics - both whites and colors.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

ultra-bright bleach alternative directions
For Laundry: Add 2 scoops (1 ounce) directly into the machine drum or detergent dispenser. Do not add to the bleach dispenser. Do not use on silk, wool or leather. Performs best with hot water.
For Baby’s Environment: Add 1 scoop (1/2 ounce) to a bucket of hot water. Happy Cleaning!

safety tips
Open bottle away from your face. Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

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