Newborn Daily Essentials

for complete care from head-to-toe

$50.00

Discover the ultimate luxury gift for a new bundle of joy with nursery essentials designed to work together for exceptional care and results
Set includes:
• Newborn 2-in-1 Hair & Body Wash (8 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (8 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Ultimate Ointment (3.4 oz) — A zinc oxide formula that creates a protective barrier to help prevent and soothe eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care

Why You’ll Love It
• A thoughtful starter set with newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Perfectly packaged as a gift for new parents

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultimate ointment

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

ultimate ointment
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Baby Bath & Massage Holiday Gift Set

for relaxation and bonding

$24.00

This luxurious Baby Bath & Massage Holiday Gift Set is the perfect way to pamper your little one this holiday season. Set includes:
• Newborn 2-in-1 Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser developed to gently wash baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s delicate skin. Provides long-lasting hydration, leaving skin soft, smooth, and comforted after every bath or massage
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful set with two everyday bath-time and skin-care essentials
• Formulas that are clinically tested for sensitive skin
• Convenient travel sizes, perfect for diaper bags, gifting, or on-the-go pampering
• Turns bath and massage time into a soothing bonding ritual
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Prenatal Starter Kit

for ultimate stretch mark regimen - trimesters 1-3

$52.00

• This elegant collection pampers mama-to-be with two essentials for pregnancy skin care
Elasticity Oil delivers an organic blend of sunflower and jojoba seed oils to moisturize dry, itchy skin while enhancing skin’s natural elasticity
• Perfecting Crème is formulated with Registril™, offering patented peptide performance for stretch marks, and enriched with cocoa butter and avocado oil for soft, smooth skin
• All products are dermatologist-tested for sensitive skin and hypoallergenic
Our Promise:
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

elasticity oil ingredients
*organic helianthus annuus seed oil (sunflower), isopropyl myristate,*organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

perfecting crème ingredients
water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca

*certified organic

morning & evening treatment protocol
Step 1 - Massage Elasticity Oil onto bust, belly and behind.
Step 2 - Once the Elasticity Oil is absorbed into the skin, follow with Perfecting Crème.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Perfect Diaper Duo

for on-the-go care

$22.00

Perfect for diaper bags and travel, this pair keeps baby’s bottom dry, comfortable, and protected
Set includes:
• Delicate Baby Powder — Talc-free formula with cornstarch and oatmeal to absorb moisture and protect against chafing
• The Best Diaper Rash Ointment — Zinc oxide formula that helps treat and prevent diaper rash while nourishing sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Why does a baby get a diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

Dirty Diapers
Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
Excessive moisture
Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
Chafing
Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
Changes in baby’s diet

Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.
Allergies– If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

Bacteria
Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
Yeast infection
Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

diaper rash ointment ingredients
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Shake powder directly into your hand, away from the face, before smoothing onto the skin.
Store between 20° to 25°C (68° to 77°F)

safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
- condition worsens
- symptoms last more than 7 days
- if rash clears up, but occurs again within a few days
Keep powder away from child's face to avoid inhalation, which can cause breathing problems.
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Baby Bath & Massage Gift Set - Peach Flowers

Baby Bath & Massage Gift Set - Pink Flowers

Baby Bath & Massage Gift Set - Flowers

for relaxation and bonding

$24.00

Experience the ultimate relaxation for your little one with our Baby Bath & Massage Gift Set. Set includes:
• Newborn Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser developed to gently wash baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s delicate skin. Provides long-lasting hydration, leaving skin soft, smooth, and comforted after every bath or massage
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful set with two everyday bath-time and skin-care essentials
• Formulas that are clinically tested for sensitive skin
• Convenient travel sizes, perfect for diaper bags, gifting, or on-the-go pampering
• Turns bath and massage time into a soothing bonding ritual
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Green Baby Bath & Massage Gift Set - Hearts & Daisies

Pink Baby Bath & Massage Gift Set - Hearts & Daisies

Baby Bath & Massage Gift Set - Hearts & Daisies

for relaxation and bonding

$24.00

Experience the ultimate relaxation for your little one with our Baby Bath & Massage Gift Set
Set includes:
• Newborn Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser developed to gently wash baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s delicate skin. Provides long-lasting hydration, leaving skin soft, smooth, and comforted after every bath or massage
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful set with two everyday bath-time and skin-care essentials
• Formulas that are clinically tested for sensitive skin
• Convenient travel sizes, perfect for diaper bags, gifting, or on-the-go pampering
• Turns bath and massage time into a soothing bonding ritual
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Starter Baby Gift Set

for baby’s bath routine

$40.00

The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (8 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (8 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (8 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
• Turns everyday routines into moments of soothing care and bonding
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Notes: Soothing Body Wash and Extra Gentle Shampoo are both tear-free and nut-free.

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Sweetly Clean

for baby’s delicate hair

$12.00

Enjoy soft, clean hair and healthy scalps from wholesome and natural hair care.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Nourishing Cream Rinse (2 oz) — A gentle, rinse-out conditioner that detangles and softens, leaving your child’s hair silky, manageable, and shiny without weighing it down.
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful baby haircare essentials
• Clinically tested and trusted for babies and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Extra Gentle Shampoo is tear-free and nut-free.

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Baby Bath & Massage Fragrance Free Gift Set

Baby Bath & Massage Fragrance Free Gift Set - Daisies and Hearts

Fragrance Free Super Soft Lotion 4 oz tube

Fragrance Free Newborn 2-IN-1 tube, 4 oz

Baby Bath & Massage Fragrance Free Gift Set

for relaxation and bonding

$22.00

An exclusive and luxurious gift set created especially for babies with delicate, sensitive skin. Free from added fragrance, these formulas gently cleanse, nourish, and protect while keeping skin soft and comforted.
Set includes:
• Fragrance-Free Newborn 2-in-1 Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser that gently washes baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Fragrance-Free Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s skin.
• Provides long-lasting hydration and soothing care, leaving skin soft, smooth, and comforted
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• Fragrance-free formulas perfect for ultra-sensitive or eczema-prone skin
• Two everyday essentials for bath-time and after-bath hydration
• Clinically tested and safe for newborns, babies, and children
• Convenient travel sizes for gifting, diaper bags, or on-the-go care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Restorative Leg & Foot Balm

for massage of prenatal aches and pains

$18.00

• Delightfully rich shea butter formula is ideal for daily massage to help relieve leg and foot discomfort caused by pregnancy weight and swelling
• Infused with an organic blend of citrus and sugar cane extracts, providing natural alpha-hydroxy acids to moisturize, soften, and gently exfoliate dry, tight skin
• Leaves legs and feet feeling refreshed, nourished, and comforted after a long day
Our Promise:
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua), cetyl alcohol, butyrospermum parkii (shea butter), glycerin (vegetable), isopropyl palmitate, glyceryl stearate, peg-100 stearate, *organic helianthus annuus seed oil (sunflower), dimethicone, *organic aloe barbadensis leaf juice, acer saccharinum extract (sugar maple), citrus aurantium dulcis fruit extract (orange), citrus limon fruit extract (lemon), saccharum officinarum extract (sugarcane), vaccinium myrtillus fruit/leaf extract, salicylic acid, sodium carbomer, sodium citrate, honey, disodium edta, sodium dehydroacetate, fragrance (parfum)

*certified organic

directions
Apply daily to legs and feet using gentle massage techniques for best results. Consult your doctor regarding prenatal massage safety and best practices.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Elasticity Oil

for skin resiliency and restoration

$28.00

• An organic blend of sunflower and jojoba seed oils helps relieve dry, itchy skin while supporting the body as it stretches during pregnancy
• Developed for sensitive skin, this exclusive blend is formulated to enhance the skin’s natural elasticity
• Infused with calendula, safflower, olive, borage, and grape seed oils plus honey and vitamin E for deep nourishment
• Pair with Perfecting Crème for the ultimate stretch mark regimen
Our Promise:
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

*organic helianthus annuus seed oil (sunflower), isopropyl myristate, *organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

*certified organic

directions
Massage Elasticity Oil onto bust, belly and behind every morning and evening. Best results with consistent use. Pair with Perfecting Crème for ultimate stretch mark regimen.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Perfecting Crème

for stretch mark control

$38.00

• Formulated with Registril™, offering patented peptide performance for visible stretch mark improvement
• Ultra-rich cocoa butter and avocado oil leave skin delightfully soft and smooth
• Blended with shea butter, sunflower oil, green bean extract, rutin, and vitamins A, C, and E for skin-strengthening hydration
• Pair with Elasticity Oil or Postpartum Oil for the ultimate stretch mark regimen
• Safe to use on C-section incisions after initial healing and with doctor’s approval
Our Promise:
• Fragrance-free
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca
*certified organic

directions
Massage Perfecting Crème onto bust, belly and behind every morning and evening. Best results with consistent use. Pair with either Elasticity Oil or Postpartum Oil for ultimate stretch mark regimen. Safe to use on C-section incision after initial healing and with doctor’s approval.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Newborn Gift Set

for newborn bath care

$30.00

Our #1 bestselling gift set, and the perfect choice for newborns and babies. This trusted duo provides safe, gentle care for delicate skin from the very beginning.
Set includes:
• Newborn 2-in-1 Hair & Body Wash (8 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (8 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful starter set with two newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Convenient sizes for daily use at home or on-the-go
• Perfectly packaged as a gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Note: Newborn 2-in-1 is tear-free and nut-free.

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultimate Cleansing Cloths Bundle

for baby’s delicate skin

$34.00

Nursery essentials created to work together for exceptional results
Set includes:
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Delicate Baby Powder (8.8 oz) — Soft, talc-free powder with natural corn starch to absorb • moisture and keep skin dry, smooth, and comfortable
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultimate ointment ingredients

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

ultimate ointment
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Oh Baby Gift Basket

for special delivery

$99.00

Discover the ultimate luxurious gift for the new bundle of joy in your life. Our Oh Baby Gift Basket is carefully curated with premium essentials for the perfect start to parenthood.
Set includes:
• Newborn Gift Set (8 oz each) — Gentle 2-in-1 Hair & Body Wash and Super Soft Lotion, safe for daily newborn care
• The Best Diaper Rash Ointment (10 oz) — Zinc oxide formula that soothes, treats, and prevents diaper rash
• Delicate Baby Powder (4 oz) — Talc-free powder with cornstarch and oatmeal to absorb moisture and protect delicate skin
• Ultimate Cleansing Cloths (72 ct, Crème Douce) — Luxuriously thick, alcohol-free cloths with aloe and chamomile to refresh and cleanse
• Ultra-Safe Baby Laundry Detergent (8 oz) — Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Handcrafted Braided Basket (Small) — Beautiful, reusable storage basket perfect for nursery organization
Gentle formulas developed especially for baby’s delicate skin
Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A luxurious and practical gift filled with everyday newborn essentials
• Combines skin care, diapering, bath time, and laundry care all in one thoughtful package
• Handcrafted braided basket doubles as a beautiful keepsake and nursery storage
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn 2-in-1 hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

ultimate ointment
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultra-safe laundry detergent ingredients
water, plant-based cleaners (decyl glucoside, glycerin, sodium oleate, lauryl glucoside), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (carboxymethyl cellulose), enzyme soil removers (protease, alpha-amylase), fragrance

newborn 2-in-1 hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body.

ultimate ointment
- Change wet and soiled diapers promptly
- Cleanse the diaper area
- Allow to dry
- Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
- Store between 20° to 25°C (68° to 77°F)

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

ultra-safe laundry detergent
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Bundle of Joy

for newborn bath care

$12.00

Our #1 bestselling products are the perfect choice for newborns and babies. This trusted duo provides safe, gentle care for delicate skin from the very beginning.
Set includes:
• Newborn 2-in-1 Hair & Body Wash (2 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (2 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful starter set with two newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Convenient sizes for a hospital bag
• Perfectly packaged as a gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Newborn 2-in-1 is tear-free, nut-free

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Essential Baby Care Kit

for travel convenience

$18.00

The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (2 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (2 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials on-the-go
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

crème douce extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

crème douce soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

crème douce super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Reed Diffuser

for clean and fresh ambiance

$40.00

• Reeds naturally draw and diffuse our Signature Crème Douce fragrance
• A perfect blend of peach, water blossoms, and ripe mixed berries with soft notes of sweet vanilla beans
• Infuses a light, fresh scent to brighten and refresh any room
• Elegant, flame-free home fragrance that’s long-lasting and easy to enjoy
• Size: 3.4 oz
• Learn more about Our Standards & Definitions

directions
Remove the bottle seal and cap and place reeds in the bottle. The reeds will naturally draw and diffuse the fragrance. To refresh, remove the reeds and place opposite ends in the fragrance.

safety tip
CAUTION: Flammable. Keep away from heat and flame. Do not ingest diffuser oil. Avoid contact with skin and eyes. Oil will stain. Avoid contact with furnishings, fabric and wood surfaces. For adult use only. Keep out of the reach of children and pets.

Back side image of bottle Delicate Baby Powder 4 oz

Back side image of bottle Delicate Baby Powder

Delicate Baby Powder

for added protection against chafed skin

$14.00

Keep baby’s skin fresh, dry, and comforted with a silky-soft powder designed for daily care and protection.
• Made with pure cornstarch and wholesome oatmeal to naturally protect and care for baby’s skin
• Talc-free formula helps guard against chafing and irritation
• Enriched with aloe vera and allantoin to soothe and calm delicate skin
• Absorbs excess moisture, leaving baby fresh, dry, and silky smooth
• Non-allergenic and non-irritating for peace of mind
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

directions
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

safety tips
CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

Baby Balm

for face and body

$12.00

Wrap delicate skin in rich, comforting hydration with a cream designed for everyday nourishment and care.
• Clinically formulated to provide long-lasting moisture for face and body
• Ultra-thick cream offers gentle care for even the driest or most irritated skin
• Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
• Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid, fragrance (parfum)

fragrance-free ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid

*certified organic

directions
Apply liberally to face and body as needed or as directed by a physician.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultimate Baby Cleansing Cloths

for baby’s precious face and body

$9.00

Due to demand, the 864 count Cloths has a 1-unit limit per customer.

• Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
• Natural and gentle preservatives safeguard wipes from waterborne contamination
• Soothes and hydrates skin with vitamin E, aloe, and chamomile
• Safe to use on baby’s face, body, and bottom
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
• Learn more about Our Standards & Definitions

ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Lavender Baby Skin Care Bundle, Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion.

Lifestyle image of Lavender Baby Skin Care Bundle

Lavender Baby Skin Care Bundle

for the entire family

$56.00 $46.00

Three of our favorites come together to provide wholesome fun in the tub and sweet, supple skin:
• Set includes 16 oz Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion
• Extra Gentle Shampoo — high-moisture, low-suds formula cleans hair and hydrates the scalp while preserving skin’s natural moisture
• Soothing Body Wash — delicately rebalances pH as provitamin B5 and vitamin E condition and hydrate skin
• Super Soft Lotion — enriched with sweet almond oil and vitamins E & C to moisturize, protect, and leave skin incredibly soft and supple
• Mild enough for daily use and safe for newborns and sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

lavender extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

lavender super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

lavender extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

lavender soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

lavender super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Your Buddy Boodles

for your favorite lil’ buddy

$26.00

Your Buddy Boodles’ motto: “I will wipe away your tears, chase away your fears, and be there with good cheer.” A true friend for every little one!
• 16-inch plush — soft, cuddly, and perfectly huggable
• Suitable from birth, making it a comforting first companion
• Designed in the USA with love and care
• Surface washable for easy cleaning
• Made with all new materials for safety and durability
• Conforms to stringent U.S. and Canadian toy safety regulations
Why You’ll Love It
• A special keepsake plush to comfort, cuddle, and grow with your child
• Inspires a sense of friendship, comfort, and security from day one
• Perfect as a gift for newborns, birthdays, or special milestones

Baby Hair Care Bundle

for nourishing hair care

$64.00 $52.00

Our favorites for beautiful hair and healthy scalps, bundled together for easy daily care
Set includes:
• Extra Gentle Shampoo (16 oz) — High-moisture, low-suds formula with provitamin B5 and vitamin E to gently cleanse and hydrate
• Nourishing Cream Rinse — Silky conditioner enriched with sunflower seed and sweet almond oils to detangle and soften
• Conditioning Hair Polish — Lightweight leave-in formula with sunflower seed and green tea extracts to smooth, shine, and protect
• Clinically tested for sensitive skin, this gentle formula is tear-free and mild enough for daily use
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

conditioning hair polish ingredients
water (aqua), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, dimethicone copolyol, cetrimonium chloride, camellia sinensis (green tea) extract, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, panthenol (provitamin b5), hydrolyzed casein (milk protein), sorbic acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

conditioning hair polish directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Sweet Beginnings Gift Basket

for your bundle of joy

$204.00

Celebrate the sweetest beginnings of your little one’s life with this thoughtfully curated gift basket. Each item is designed to nurture, protect, and pamper baby while delighting new parents with essentials they’ll truly use.
Set includes:
• Newborn Gift Set (8 oz each) — Gentle 2-in-1 Hair & Body Wash and Super Soft Lotion, safe for daily newborn care
• The Best Diaper Rash Ointment (10 oz) — Zinc oxide formula that soothes, treats, and prevents diaper rash
• Delicate Baby Powder (4 oz) — Talc-free powder with cornstarch and oatmeal to absorb moisture and protect delicate skin
• Ultimate Cleansing Cloths (72 ct, Crème Douce) — Luxuriously thick, alcohol-free cloths with aloe and chamomile to refresh and cleanse
• Swaddle Bath Towel Set — Patented swaddle bath towel plus hooded towel, crafted from bamboo and organic cotton for comfort and safety
• Ultra-Safe Baby Laundry Detergent (8 oz) — Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Handcrafted Braided Basket (Medium) — Beautiful, reusable storage basket perfect for nursery organization
Gentle formulas developed especially for baby’s delicate skin
Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A luxurious and practical gift filled with everyday newborn essentials
• Combines skin care, diapering, bath time, and laundry care all in one thoughtful package
• Includes our patented Swaddle Bath Towel for a unique touch parents won’t find elsewhere
• Handcrafted braided basket doubles as a beautiful keepsake and nursery storage
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn 2-in-1 hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

the best diaper rash ointment ingredients
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultra-safe laundry detergent ingredients
water, plant-based cleaners (decyl glucoside, glycerin, sodium oleate, lauryl glucoside), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (carboxymethyl cellulose), enzyme soil removers (protease, alpha-amylase), fragrance

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

the best diaper rash ointment
- Change wet and soiled diapers promptly
- Cleanse the diaper area
- Allow to dry
- Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
- Store between 20° to 25°C (68° to 77°F)

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

ultra-safe laundry detergent
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

32 oz Ultra-Safe Laundry Detergent and Ultra-Soft Fabric Conditioner

Ultra-Safe Laundry Detergent for Baby back panel

Ultra-Soft Fabric Conditioner, Ultra-Safe Laundry Detergent and Ultra-Strong Stain Remover

Ultra-Safe Baby Laundry Detergent

for baby's laundry

$7.00

Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Naturally removes stains and odors while helping protect fabric integrity
• Safe and gentle for baby’s delicate skin
• Safe means no added sulfates, dyes, formaldehyde, phosphates, phthalates, optical brighteners, or 1.4-dioxane
• Eco-friendly means biodegradable; nothing but goodness
• Developed for both high efficiency (h.e.) and conventional washing machines
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions
• Due to demand, there is a limit of 2 per customer.

crème douce ingredients

water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha-isomethyl ionone, anisyl alcohol, coumarin, citronellol), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

fragrance-free ingredients

water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha-isomethyl ionone, anisyl alcohol, coumarin, citronellol), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Ultra-Soft Baby Fabric Conditioner

cuddly goodness into every load

$24.00

• Formulated with plant-derived softening agents and a touch of mineral support, for fabric care that’s gentle and effective
• Mild formula with naturally derived sustainable softening oils infuses cuddly goodness into every load while helping preserve the condition of baby’s dainties
• Developed to decrease drying time, reduce wrinkles, and eliminate static cling
• No added dyes, formaldehyde, phosphates, phthalates, or 1.4-dioxane
• Plant-based ingredients; color and texture may vary — nothing but goodness!
• Concentrated (32 washes)
• 32 oz bottle
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, plant-based softening agent (dipalmitoylethyl hydroxyethylmonium methosulfate),fragrance (contains fragrance allergens), plant-based solvent (denatured ethanol), mineral (calcium chloride)

directions
Add 2 capfuls (1 ounce) to softener dispenser. Recommended for all laundry and effective in all water temperatures. Read washing instructions for flame resistant pajamas prior to using any type of fabric softener.

safety tips
CAUTION: Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water. If swallowed, drink a glassful of water. Consult a physician if irritation persists.