Product Philosophy

Wellness made simple. We’ve developed products for sensitive skin that are safe and effective for you, your family and the planet. 

NATURAL AND ORGANIC DOESN'T AUTOMATICALLY MEAN SAFE.

Words like natural, organic, green, and clean are often used in skincare marketing, but they mean something different to every brand. At Noodle & Boo, we believe that “natural” or “organic” does not automatically mean “safe” or “better.” What truly matters is whether each ingredient directly benefits a baby’s skin health or supports the safety and performance of the formulation.

Clean + Compatible, Not Just Clean.

For us, “clean” alone is not enough. Every ingredient must be both clean and compatible. That means it is biocompatible — ingredients (whether naturally derived or thoughtfully synthesized) that a baby’s delicate skin can recognize and accept. We carefully choose only what has been shown to be gentle and effective, so parents can feel confident about what touches their baby’s skin. Each formula is thoughtfully balanced to support skin health today and as little ones grow, with safety and comfort always at the heart of every decision.

Respecting Baby’s Natural Balance.

Our formulations are created specifically for babies, whose skin pH and protective barrier are different from adults. We carefully balance safety, efficacy, and gentleness to help maintain the skin’s natural acid mantle.

What We Leave Out — and What We Welcome In.

We avoid ingredients that are known toxins or raise legitimate safety concerns. But that doesn’t mean we exclude all synthetics. In fact, some synthetic ingredients are among the safest and most effective options for sensitive skin.
At Noodle & Boo, if an ingredient — natural or synthetic — is proven safe, purposeful, and biocompatible, we welcome it into our formulations.