6 products




Bundle of Joy
for newborn bath care
Regular price $12.00Our #1 bestselling products are the perfect choice for newborns and babies. This trusted duo provides safe, gentle care for delicate skin from the very beginning.
Set includes:
• Newborn 2-in-1 Hair & Body Wash (2 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (2 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful starter set with two newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Convenient sizes for a hospital bag
• Perfectly packaged as a gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Note: Newborn 2-in-1 is tear-free, nut-free
super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)
newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)
super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.
newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.
safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.




Sweetly Clean
for baby’s delicate hair
Regular price $12.00Enjoy soft, clean hair and healthy scalps from wholesome and natural hair care.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Nourishing Cream Rinse (2 oz) — A gentle, rinse-out conditioner that detangles and softens, leaving your child’s hair silky, manageable, and shiny without weighing it down.
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful baby haircare essentials
• Clinically tested and trusted for babies and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Note: Extra Gentle Shampoo is tear-free and nut-free.
extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)
nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)
extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse.
nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.
safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.












Newborn Daily Essentials
for complete care from head-to-toe
Regular price $50.00Discover the ultimate luxury gift for a new bundle of joy with nursery essentials designed to work together for exceptional care and results
Set includes:
• Newborn 2-in-1 Hair & Body Wash (8 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (8 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Ultimate Ointment (3.4 oz) — A zinc oxide formula that creates a protective barrier to help prevent and soothe eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care
Why You’ll Love It
• A thoughtful starter set with newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Perfectly packaged as a gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)
newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)
ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)
ultimate ointment
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)
super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.
newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.
ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.
ultimate ointment
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.






Newborn Gift Set
for newborn bath care
Regular price $30.00Our #1 bestselling gift set, and the perfect choice for newborns and babies. This trusted duo provides safe, gentle care for delicate skin from the very beginning.
Set includes:
• Newborn 2-in-1 Hair & Body Wash (8 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (8 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful starter set with two newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Convenient sizes for daily use at home or on-the-go
• Perfectly packaged as a gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Note: Newborn 2-in-1 is tear-free and nut-free.
super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)
newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)
super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.
newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.
safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.






Starter Baby Gift Set
for baby’s bath routine
Regular price $40.00The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (8 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (8 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (8 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
• Turns everyday routines into moments of soothing care and bonding
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Notes: Soothing Body Wash and Extra Gentle Shampoo are both tear-free and nut-free.
extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)
soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)
super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)
extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.
soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.
super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.
safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.




Essential Baby Care Kit
for travel convenience
Regular price $18.00The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (2 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (2 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials on-the-go
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.
crème douce extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)
crème douce soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)
crème douce super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)
extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.
soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.
super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.
safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.