Baby Balm

for face and body

$12.00

Wrap delicate skin in rich, comforting hydration with a cream designed for everyday nourishment and care.
• Clinically formulated to provide long-lasting moisture for face and body
• Ultra-thick cream offers gentle care for even the driest or most irritated skin
• Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
• Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid, fragrance (parfum)

fragrance-free ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid

*certified organic

directions
Apply liberally to face and body as needed or as directed by a physician.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Baby Bath & Massage Easter Gift Set

for relaxation and bonding

$24.00

Indulge in pure luxury with this exclusive set, created to pamper your little one from head to toe
Set includes:
• Newborn Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser developed to gently wash baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s delicate skin. Provides long-lasting hydration, leaving skin soft, smooth, and comforted after every bath or massage
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful set with two everyday bath-time and skin-care essentials
• Formulas that are clinically tested for sensitive skin
• Convenient travel sizes, perfect for diaper bags, gifting, or on-the-go pampering
• Turns bath and massage time into a soothing bonding ritual
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Baby Bath & Massage Fragrance Free Gift Set

Baby Bath & Massage Fragrance Free Gift Set - Daisies and Hearts

Fragrance Free Super Soft Lotion 4 oz tube

Fragrance Free Newborn 2-IN-1 tube, 4 oz

Baby Bath & Massage Fragrance Free Gift Set

for relaxation and bonding

$22.00

An exclusive and luxurious gift set created especially for babies with delicate, sensitive skin. Free from added fragrance, these formulas gently cleanse, nourish, and protect while keeping skin soft and comforted.
Set includes:
• Fragrance-Free Newborn 2-in-1 Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser that gently washes baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Fragrance-Free Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s skin.
• Provides long-lasting hydration and soothing care, leaving skin soft, smooth, and comforted
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• Fragrance-free formulas perfect for ultra-sensitive or eczema-prone skin
• Two everyday essentials for bath-time and after-bath hydration
• Clinically tested and safe for newborns, babies, and children
• Convenient travel sizes for gifting, diaper bags, or on-the-go care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Green Baby Bath & Massage Gift Set - Hearts & Daisies

Pink Baby Bath & Massage Gift Set - Hearts & Daisies

Baby Bath & Massage Gift Set - Hearts & Daisies

for relaxation and bonding

$24.00

Experience the ultimate relaxation for your little one with our Baby Bath & Massage Gift Set
Set includes:
• Newborn Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser developed to gently wash baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s delicate skin. Provides long-lasting hydration, leaving skin soft, smooth, and comforted after every bath or massage
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful set with two everyday bath-time and skin-care essentials
• Formulas that are clinically tested for sensitive skin
• Convenient travel sizes, perfect for diaper bags, gifting, or on-the-go pampering
• Turns bath and massage time into a soothing bonding ritual
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Baby Hair Care Bundle

for nourishing hair care

$56.00 $53.00

Our favorites for beautiful hair and healthy scalps, bundled together for easy daily care
Set includes:
• Extra Gentle Shampoo (16 oz) — High-moisture, low-suds formula with provitamin B5 and vitamin E to gently cleanse and hydrate
• Nourishing Cream Rinse — Silky conditioner enriched with sunflower seed and sweet almond oils to detangle and soften
• Conditioning Hair Polish — Lightweight leave-in formula with sunflower seed and green tea extracts to smooth, shine, and protect
• Clinically tested for sensitive skin, this gentle formula is tear-free and mild enough for daily use
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

conditioning hair polish ingredients
water (aqua), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, dimethicone copolyol, cetrimonium chloride, camellia sinensis (green tea) extract, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, panthenol (provitamin b5), hydrolyzed casein (milk protein), sorbic acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

conditioning hair polish directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultra-Safe Laundry Detergent for Baby back panel

Baby Laundry

safe and gentle detergent for baby's delicate skin

$24.00

Enjoy our special offer and apply the code "LAUNDRYDAY" at checkout.

Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Naturally removes stains and odors while helping protect fabric integrity
• Safe and gentle for baby’s delicate skin
• Safe means no added sulfates, dyes, formaldehyde, phosphates, phthalates, optical brighteners, or 1.4-dioxane
• Eco-friendly means biodegradable; nothing but goodness
• Developed for both high efficiency (h.e.) and conventional washing machines
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, plant-based cleaners (lauryl glucoside, decyl glucoside, sodium oleate), humectant (glycerin), mineral-based water softener (sodium carbonate), fragrance (alpha-isomethyl ionone, anisyl alcohol, coumarin, citronellol), plant-based water softener (sodium gluconate), plant-derived soil remover aid (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase)

directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Baby Shower Bundle

celebrate baby beautifully

$43.00 $41.00

Start your parenting journey with confidence using this thoughtfully curated collection of baby skin care essentials. Designed to support delicate skin from the newborn stage and beyond, this bundle brings together gentle, effective products that cleanse, nourish, and protect. From daily bath time to diaper changes, every formula is crafted with your baby’s comfort and well-being in mind.
Set includes:
• Baby Bath & Massage Gift Set ( 4 oz ea)
Newborn 2-in-1 Hair & Body Wash — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft.
Super Soft Lotion — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• The Best Diaper Rash Ointment (3.4oz) — A zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Gentle, trusted care designed to support healthy baby skin from day one.

newborn 2-in-1 hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultane, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

ultimate baby cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

diaper rash ointment ingredients
active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.
ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

Being adopted is super-duper special! Book

Back side image of Being adopted is super-duper special! Book

Lifestyle image of Your Buddy Boodle plush

Lifestyle image of “We are having a baby!” Book with Your Buddy Boodles Plush

Lifestyle image of Boodles and Let's Be Friends Book

Being adopted is super-duper special!

$12.95

A tender and thoughtful storybook that helps children understand adoption in a positive, loving way.
• Defines important terms like birth-mommy and forever-family
• Creates a safe forum to discuss how, when, and why a child was adopted
• A story built on a foundation of unconditional love and acceptance
• Hardcover, beautifully illustrated with 27 engaging pages
• Recommended for ages 4 and up
• Features Your Buddy Boodles™, a kind-hearted monkey who lovingly answers children’s questions one at a time
• Boodles’ motto: “I will wipe away your tears, chase away your fears, and be there with good cheer.” — A friend to all!
• Mom’s Choice Award Winner — Honoring excellence in family-friendly media
Why You’ll Love It
• Helps parents share the story of adoption with warmth and openness
• Encourages children to feel special, loved, and celebrated for who they are
• Supports meaningful family conversations about identity, belonging, and love
• A beautiful keepsake book to treasure, re-read, and share across generations

Back side image of the book Being adopted is super-duper special!

Page of Being adopted is super-duper special! book

Boodles "Being Adopted" Gift Set

celebrating forever-families

$38.95

This heartfelt gift set pairs the award-winning storybook Being Adopted is Super-Duper Special! with the cuddly Your Buddy Boodles™ plush, helping families share the beauty of adoption with love and reassurance.
• Being Adopted is Super-Duper Special! — A beautifully illustrated hardcover book (27 pages) that lovingly explains what it means to be adopted and why having a forever-family is so wonderful. Builds a foundation of unconditional love and acceptance
• Your Buddy Boodles™ Plush (16") — A super-soft, huggable companion who helps bring the story to life. Boodles explains that sometimes a birth-mommy cannot take care of her child, and sometimes you are adopted by a forever-family who loves you very much
Designed as a conversation tool for parents, this set makes it easier to lovingly share a child’s adoption story and foster pride in their family journey
• Mom’s Choice Award Winner — Honoring excellence in family-friendly media
• Recommended for ages 4 and up
Why You’ll Love It
• Combines a meaningful storybook and comforting plush friend
• Helps children feel special, loved, and celebrated for who they are
• Encourages open, honest conversations about adoption with warmth and care
• A thoughtful gift set for adoptive families to treasure and share

Boodles "Let's Be Friends" Gift Set

celebrating friendships

$38.95

This engaging gift set pairs the award-winning storybook Let’s Be Friends! with the cuddly Your Buddy Boodles™ plush, bringing lessons of friendship to life in a way children can see, hear, and hug.
• Let’s Be Friends! — A beautifully illustrated hardcover book (30 pages) that teaches young children how to make friends and how to be a good friend. Promotes prosocial friendship skills like kindness, sharing, and including others in their circles
• Your Buddy Boodles™ Plush (16") — A super-soft, huggable companion who helps bring the story to life. Boodles shares real examples of positive friendship skills such as taking turns, sharing, and friendly communication styles (both verbal and non-verbal)
Designed as a conversation tool for parents, this set helps children learn how to recognize and practice the behaviors that make friendships last
• Mom’s Choice Award Winner — Honoring excellence in family-friendly media
• Recommended for ages 4 and up
Why You’ll Love It
• Combines a meaningful storybook and cuddly plush friend for interactive learning
• Helps children build confidence, kindness, and empathy in their earliest friendships
• A valuable resource for parents to guide social-emotional learning
• A thoughtful gift set for birthdays, holidays, or back-to-school

Back of “What does a family look like?” Book

Pages of “What does a family look like?” Book.

Lifestyle image of “What does a family look like?” Book with Your Buddy Boodles Plush.

Boodles Family Gift Set

celebrating unique and individual families

$38.95

This thoughtful gift set pairs the award-winning storybook What Does a Family Look Like? with the cuddly Your Buddy Boodles™ plush, bringing learning and comfort together in one meaningful bundle.
• What Does a Family Look Like? — A beautifully illustrated hardcover book (27 pages) that explains every family is unique and special. It’s not always about who you live with, but what you do together that matters most. Builds a foundation of kindness, sharing, and caring for a strong and loving family
• Your Buddy Boodles™ Plush (16") — A super-soft, huggable companion who helps bring the story to life. Boodles shares real-life examples of non-traditional families, such as two daddies, a single mommy, divorced parents, or adoption from another country
Designed as a conversation tool for parents, this set helps explain family diversity and encourages children to understand and embrace differences with love and acceptance
• Mom’s Choice Award Winner — Honoring excellence in family-friendly media
• Recommended for ages 4 and up
Why You’ll Love It
• Combines a heartwarming storybook and comforting plush friend
• Helps parents teach children about diversity, empathy, and acceptance
• Encourages children to feel confident and secure in their own family story
• A beautiful gift set for birthdays, holidays, or family celebrations

“We are having a baby!” Book with Your Buddy Boodles Plush.

Back of the “We are having a baby!” Book

Boodles New Sibling Gift Set

for every soon-to-be big brother or sister

$38.95

This joyful gift set pairs the award-winning storybook We Are Having a Baby! with the cuddly Your Buddy Boodles™ plush, making it easier for parents to prepare their firstborn for the arrival of a new sibling.
• We Are Having a Baby! — A beautifully illustrated hardcover book (27 pages) written for every little person who is going to be a big brother or big sister. The story begins with the exciting news that a baby is on the way and ends with the arrival of a sweet bundle of joy
• Your Buddy Boodles™ Plush (16") — A super-soft, huggable companion who helps bring the story to life, guiding children through all the steps of preparing for a new baby with love and cheer
Designed as a conversation tool for parents, this set helps little ones understand the changes ahead and celebrate their new role as a big sibling
• Mom’s Choice Award Winner — Honoring excellence in family-friendly media
• Recommended for ages 3 and up
Why You’ll Love It
• Combines a heartwarming storybook and cuddly plush friend
• Helps children feel involved, prepared, and excited about becoming a big sibling
• Supports parents in guiding open, positive conversations about family changes
• A thoughtful gift set for growing families to cherish and share

Bouncing Baby Bubbles

fun for sensitive skin

$18.00

Make bath time a soothing ritual with our extra-gentle bubble bath:
• Mild bubbling agents create soft, long-lasting bubbles while helping minimize the risk of allergic reactions.
• Enriched with light moisturizers to leave your little one’s skin soft, smooth, and comforted.
• Gentle formula designed for children six months and up.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), cocamidopropyl hydroxy- sultaine, decyl glucoside, peg-150 distearate, disodium laureth sulfosuccinate, glycerin, polysorbate 20, hydrolyzed casein (milk protein), phenoxyethanol, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

directions
Pour bubble bath directly under running water (0.5 oz - 1 oz). Swirl water with your hand to help bubbling process. Rinse baby's skin with clear water after bathing. For especially supple skin, follow with our Super Soft Lotion.

safety tip
CAUTION: Use only as directed. Excessive use or prolonged exposure may cause irritation to skin and urinary tract. Discontinue use if rash, redness or itching occurs. Consult your physician if irritation persists. For external use only. Keep out of reach of children.

Bundle of Joy - Travel Size

for newborn bath care

$12.00

Our #1 bestselling products are the perfect choice for newborns and babies. This trusted duo provides safe, gentle care for delicate skin from the very beginning.
Set includes:
• Newborn 2-in-1 Hair & Body Wash (2 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
• Super Soft Lotion (2 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful starter set with two newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Convenient sizes for a hospital bag
• Perfectly packaged as a gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Newborn 2-in-1 is tear-free, nut-free

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E derivative), citric acid, sodium phytate, ethylhexylglycerin, fragrance (parfum)

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Changing Station Bundle

for Stress-free diaper changes

$133.50 $127.00

All the essentials for clean, comfortable, and stress-free diaper changes. The Changing Station Essentials Bundle is designed to keep your baby fresh and protected while making every diaper change easier for parents. Perfect for the nursery, this bundle brings together gentle, effective essentials for daily newborn and baby care. This all-in-one set helps cleanse, protect, and soothe delicate skin from day one.
Set includes:
• Ultimate Cleansing Cloths (864 count) — A luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Best Diaper Rash Ointment (10 oz) — A zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Delicate Baby Powder (8.8 oz) — A soft, talc-free powder with natural corn starch to absorb moisture and keep skin dry, smooth, and comfortable
• Instant hand Sanitizer (12 oz) — Powered by corn-derived ethanol and vegetable glycerin to reduce bacteria while keeping hands soft

Why You’ll Love It
• A thoughtful starter set with newborn care essentials
• Clinically tested for sensitive skin, safe from day one
• Convenient, ready-to-use sizes ideal for nursery
• Perfectly packaged as a gift for new and expecting parents

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Gentle, clinically tested formula
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
• Learn more about Our Standards & Definitions
Made with care to meet the highest standards for baby safety, comfort, and skin health.

ultimate cleansing cloths ingredients
water (aqua/eau), coco-glucoside, dicaprylyl ether, decyl glucoside, glyceryl oleate, polysorbate 20, tocopheryl acetate (vitamin E derivative), aloe barbadensis leaf extract, bisabolol, phenoxyethanol, ethylhexylglycerin, citric acid, fragrance (parfum)

diaper ointment ingredients
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

instant hand sanitizer ingredients
active ingredient
60% ethanol (antimicrobial made from corn)
inactive ingredients
water (aqua), glycerin (vegetable), propylene glycol, triethanolamine, carbomer, fragrance (parfum)

ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

diaper ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

delicate baby powder directions
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

instant hand sanitizer directions
Dispense an adequate amount in your palm to cover all surfaces of hands completely. Rub hands together until dry. Does not require rinsing. Supervise children in the use of this product.

safety tip
For external use only. Flammable, keep away from fire or flame. When using this product do not use in or near eyes. In case of eye contact, flush thoroughly with water. Stop use and ask doctor if irritation and redness develop and persists for more than 72 hours. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away. Do not store above 100ºF (38ºC). Non-staining. May discolor some fabrics.

Conditioning Hair Polish

for curls, tangles, frizzies and bed head

$14.00

Make hair care simple with our weightless leave-in conditioner that keeps fine hair soft, shiny, and easy to manage:
• No-tears formula detangles and moisturizes without weighing hair down
• Smooths the cuticle to reduce frizz and leave hair with natural shine
• Enriched with sunflower seed and green tea extracts for gentle nourishment
• Natural antioxidants help protect hair from everyday environmental stress
• Perfect for in-between shampoos to refresh hair and eliminate “bedhead”
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, panthenol (provitamin B5), hydrolyzed casein (milk protein), camellia sinensis (green tea) leaf extract, peg-12 dimethicone, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, cetrimonium chloride, fragrance (parfum)

directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Back side image of bottle Delicate Baby Powder 4 oz

Back side image of bottle Delicate Baby Powder

Delicate Baby Powder

for added protection against chafed skin

$14.00

Keep baby’s skin fresh, dry, and comforted with a silky-soft powder designed for daily care and protection.
• Made with pure cornstarch and wholesome oatmeal to naturally protect and care for baby’s skin
• Talc-free formula helps guard against chafing and irritation
• Enriched with aloe vera and allantoin to soothe and calm delicate skin
• Absorbs excess moisture, leaving baby fresh, dry, and silky smooth
• Non-allergenic and non-irritating for peace of mind
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

directions
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

safety tips
CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

Diaper Bag Bundle

for on-the-go care

$33.00 $31.00

Because messes can happen anywhere, the Diaper Bag Essentials Bundle helps you stay prepared for quick, comfortable diaper changes wherever the day takes you. Thoughtfully sized for life on the go, this convenient trio provides gentle cleansing, skin protection, and easy cleanup in one travel-friendly set.
Designed for newborns and babies with sensitive skin, each product is clinically tested to provide gentle, effective daily care.
Set includes:
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Delicate Baby Powder (4 oz) — Soft, talc-free powder with natural corn starch to absorb moisture and keep skin dry, smooth, and comfortable
• Ultimate Cleansing Cloths ( 72 ct) — Luxuriously thick, petal-soft cloths are soaked in a sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care

Why You’ll Love It

• A thoughtfully curated set of on-the-go essentials for quick, easy diaper changes

• Clinically tested for sensitive skin and safe to use from day one

• Travel-friendly sizes designed to fit perfectly in your diaper bag

• Perfectly packaged as a gift for new and expecting parents

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions
Gentle, portable care that keeps your baby clean, comfortable, and protected wherever you go.

diaper rash ointment ingredients
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths ingredients

water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

diaper ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

delicate baby powder directions
Shake powder directly into your hand, away from the face, before smoothing onto the skin.
CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Do Gooder Club

help support foster children

$100.00

Join the Do Gooder Club
Wear your heart on your head with our Do Gooder Club cap*—created to support foster children across the country. One hundred percent (100%) of proceeds go directly to programs that support foster children. Every cap makes a difference. Join the club and wear your impact proudly.

* While supplies last.

Elasticity Oil

for skin resiliency and restoration

$28.00

• An organic blend of sunflower and jojoba seed oils helps relieve dry, itchy skin while supporting the body as it stretches during pregnancy
• Developed for sensitive skin, this exclusive blend is formulated to enhance the skin’s natural elasticity
• Infused with calendula, safflower, olive, borage, and grape seed oils plus honey and vitamin E for deep nourishment
• Pair with Perfecting Crème for the ultimate stretch mark regimen
Our Promise:
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

*organic helianthus annuus seed oil (sunflower), isopropyl myristate, *organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

*certified organic

directions
Massage Elasticity Oil onto bust, belly and behind every morning and evening. Best results with consistent use. Pair with Perfecting Crème for ultimate stretch mark regimen.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Essential Baby Care Kit - Travel Size

for travel convenience

$18.00

The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (2 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (2 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials on-the-go
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

crème douce extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

crème douce soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

crème douce super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond oil), phenoxyethanol, sodium cocoyl isethionate, caprylic/capric triglyceride, sodium phytate, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Extra Gentle Baby Shampoo

for sensitive scalps and delicate hair

$14.00

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
• Mild surfactants create a gentle cleanse that won’t irritate or over-dry
• Hydrates the scalp while leaving hair soft, fresh, and manageable
• Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
• Available in multiple sizes for home or travel convenience
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free Products are both dairy-free and vegan.

crème douce ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

fragrance-free ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Extra Gentle Baby Shampoo - Travel Size

for sensitive scalps and delicate hair

$6.00

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
• Mild surfactants create a gentle cleanse that won’t irritate or over-dry
• Hydrates the scalp while leaving hair soft, fresh, and manageable
• Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Ultimate Baby Cleansing Cloths - 12 pack

Fragrance Free Baby Skin Care

eczema care for the whole family

$54.00 $51.00

Baby Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths, FF Super Soft Lotion, FF Newborn 2-in-1 Hair & Body Wash, and Ultimate Ointment 3.4 oz.

Bottom Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths and Ultimate Ointment 3.4 oz.

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

fragrance free extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

fragrance free soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol, sodium dehydroacetate, phenoxyethanol, tocopheryl acetate citric acid, disodium edta, ethylhexylglycerin

fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

play day mineral sunscreen spf-30 ingredients

active ingredient
titanium dioxide 5%, zinc oxide 3% sunscreen

inactive ingredients
1,2-hexanediol, *aloe barbadensis leaf juice, water (aqua), alumina, butylene glycol, butyrospermum parkii butter, c20-22 alcohols, c20-22 alkyl phosphate, caprylic/capric triglyceride, caprylyl glycol, *carthamus tinctorius oleosomes, cetearyl olivate, *chamomilla recutita flower/leaf/stem extract, citric acid, dicaprylyl carbonate, dimethicone, glycerin, jojoba alcohol, lecithin, lonicera caprifolium flower extract, lonicera japonica flower extract, mangifera indica fruit extract octyldodecyl neopentanoate, polyhydroxystearic acid, potassium jojobate, sclerotium gum, sodium acrylates copolymer, sodium hyaluronate, sorbitan olivate, stearic acid, ethylenediamine disuccinate
* certified organic

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

fragrance free newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

fragrance free soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

fragrance free super soft lotion directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

play day mineral sunscreen spf-30 directions
Apply liberally and evenly 15 minutes before sun exposure. Reapply after 40 minutes of swimming or sweating. Immediately after towel drying and at least every 2 hours. Children under 6 months of age: ask a doctor.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Extra Gentle Shampoo 16 oz

Life style image of Fragrance Free Extra Gentle Shampoo

Fragrance Free Extra Gentle Baby Shampoo

Fragrance Free Extra Gentle Baby Shampoo

for eczema-prone skin and delicate hair

$16.00

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
• Mild surfactants create a gentle cleanse that won’t irritate or over-dry
• Hydrates the scalp while leaving hair soft, fresh, and manageable
• Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

directions
Pump baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Newborn 2-in-1 Hair & Body Wash 16 oz

Lifestyle image of Fragrance Free Newborn 2-in-1 Hair & Body Wash 16 oz

Fragrance Free Newborn 2-in-1 Wash

hair & body wash for eczema-prone skin

$18.00

Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:
• High-moisture formula nourishes and conditions newborn skin and fine hair
• Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
• Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
• Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

directions
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Sensitive Skin & Eczema Bundle

Fragrance Free Sensitive Skin & Eczema Bundle

sensitive skin essentials

$46.00 $44.00

Thoughtfully formulated for babies with extra sensitive, eczema-prone skin, the Sensitive Skin & Eczema Bundle delivers gentle, fragrance-free care you can trust - without compromise.
This soothing trio is designed to cleanse, nourish, and protect delicate skin while helping support its natural moisture barrier. Each formula is made without added fragrance and developed with the utmost care to minimize irritation, providing comfort where baby needs it most.
Set includes:
• Fragrance-Free Newborn 2-in-1 Hair & Body Wash (16 oz) — A soap-free, low-suds cleanser that gently washes baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Fragrance-Free Super Soft Lotion (16 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s skin.
• Ultimate Ointment (3.4 oz) — Awarded the National Eczema Association Seal of Acceptance, Ultimate Ointment provides targeted relief for eczema flare-ups and ultra-dry, irritated skin. This fragrance- and steroid-free formula soothes itching, reduces redness, and supports skin’s natural healing when extra care is needed.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions
Gentle, dermatologist-tested care designed to comfort and protect sensitive, eczema-prone skin from day one.

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta
fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

fragrance free newborn 2-in-1 hair & body wash
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance-free super soft lotion
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.
ultimate ointment
For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin.

safety tips (ultimate ointment)
CAUTION: Use only as directed. Avoid contact with eyes. If condition worsens or does not improve within 7 days, consult a physician. For external use only. Keep out of reach of children.

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