All Baby & Kids

Wrap delicate skin in rich, comforting hydration with a cream designed for everyday nourishment and care.
•    Clinically formulated to provide long-lasting moisture for face and body
•    Ultra-thick cream offers gentle care for even the driest or most irritated skin
•    Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
•    Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
•    Skin protectant that helps treat and prevent irritation caused by diaper rash
•    Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
•    Creates a protective barrier between delicate skin and sources of wetness and chafing
•    Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Gentle, clinically tested formula
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
•    Learn more about Our Standards & Definitions

Why do babies get diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

• Dirty Diapers - Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
• Excessive moisture - Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
• Chafing - Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
• Changes in baby’s diet - Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.

• Allergies - If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

• Bacteria - Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
• Yeast infection - Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
•    Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
•    Soothing Body Wash (2 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
•    Super Soft Lotion (2 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
•    Gentle formulas developed especially for baby’s delicate skin
•    Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
•    A thoughtful trio of baby bath-time and skincare essentials on-the-go
•    Clinically tested and trusted for newborns and sensitive skin
•    Convenient starter sizes make it an ideal gift for new parents
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

•    Light, silky formula leaves baby’s skin super soft and snuggly — every mom’s favorite
•    Enriched with sweet almond oil, vitamins E & C, and gentle moisturizers to hydrate and protect delicate skin
•    Milk protein helps condition and support the skin’s natural barrier
•    Provides a protective layer of antioxidants that help shield skin from everyday environmental stressors
•    Mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Our #1 bestselling products are the perfect choice for newborns and babies. This trusted duo provides safe, gentle care for delicate skin from the very beginning.
Set includes:
•    Newborn 2-in-1 Hair & Body Wash (2 oz) — A high-moisture, low-suds formula that gently cleans hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E, it helps keep hair shiny, scalp balanced, and skin hydrated and soft
•    Super Soft Lotion (2 oz) — A lightweight, silky lotion with sweet almond oil, allantoin, and vitamins E and C to nourish, protect, and soothe delicate skin, leaving it comforted and smooth after every bath
•    Gentle formulas developed especially for baby’s delicate skin
•    Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
•    A thoughtful starter set with two newborn care essentials
•    Clinically tested for sensitive skin, safe from day one
•    Convenient sizes for a hospital bag
•    Perfectly packaged as a gift for new parents
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Note: Newborn 2-in-1 is tear-free, nut-free

Give your child’s hair extra softness and shine with our gentle, rinse-out conditioner:
•    Detangles and softens for silky, manageable hair without weighing it down
•    Moisturizes and conditions to add healthy luster and smoothness
•    Enriched with sunflower seed and sweet almond oils for natural nourishment
•    Antioxidants help protect hair from everyday environmental stress
•    Tearless formula safe for sensitive scalps and daily use
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:
•    Allantoin-enriched formula soothes tender skin, leaving it soft and comforted
•    Gentle cleansing that won’t strip away natural moisture
•    Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate
•   Can be poured directly into bath water for a moisturizing soak
•   Tear-free and mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
•    Tear-free
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Enjoy soft, clean hair and healthy scalps from wholesome and natural hair care.
Set includes:
•    Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
•    Nourishing Cream Rinse (2 oz) — A gentle, rinse-out conditioner that detangles and softens, leaving your child’s hair silky, manageable, and shiny without weighing it down.
•    Gentle formulas developed especially for baby’s delicate skin
•    Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
•    A thoughtful baby haircare essentials
•    Clinically tested and trusted for babies and sensitive skin
•    Convenient starter sizes make it an ideal gift for new parents
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Note: Extra Gentle Shampoo is tear-free and nut-free.

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
•    Mild surfactants create a gentle cleanse that won’t irritate or over-dry
•    Hydrates the scalp while leaving hair soft, fresh, and manageable
•    Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
•    Gentle enough for daily use, tear-free for little ones.
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Perfect for diaper bags and travel, this pair keeps baby’s bottom dry, comfortable, and protected
Set includes:
•    Delicate Baby Powder — Talc-free formula with cornstarch and oatmeal to absorb moisture and protect against chafing
•    The Best Diaper Rash Ointment — Zinc oxide formula that helps treat and prevent diaper rash while nourishing sensitive skin
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, and PPGs
•    Learn more about Our Standards & Definitions

Why does a baby get a diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

• Dirty Diapers
  Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.

• Excessive moisture
  Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.

• Chafing
  Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.

• Changes in baby’s diet

• Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.

• Allergies– If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

• Bacteria
  Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.

• Yeast infection
  Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.