All Baby & Kids

Due to demand, the 864 count Cloths has a 1-unit limit per customer.

•    Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
•    Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
•    Natural and gentle preservatives safeguard wipes from waterborne contamination
•    Soothes and hydrates skin with vitamin E, aloe, and chamomile
•    Safe to use on baby’s face, body, and bottom
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
•    Learn more about Our Standards & Definitions

•    Awarded the Seal of Acceptance by the National Eczema Association
•    Fragrance- and steroid-free formula helps soothe itching and discomfort
•    Zinc oxide protects and supports the skin’s natural healing process
•    Enriched with bisabolol and allantoin to help reduce redness and inflammation
•    Developed for eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
•    Perfect for parents seeking targeted relief when skin needs extra care
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Preservatives, Phthalates, and Dyes
•    Learn more about Our Standards & Definitions

Keep baby’s skin fresh, dry, and comforted with a silky-soft powder designed for daily care and protection.
•    Made with pure cornstarch and wholesome oatmeal to naturally protect and care for baby’s skin
•    Talc-free formula helps guard against chafing and irritation
•    Enriched with aloe vera and allantoin to soothe and calm delicate skin
•    Absorbs excess moisture, leaving baby fresh, dry, and silky smooth
•    Non-allergenic and non-irritating for peace of mind
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Wrap delicate skin in rich, comforting hydration with a cream designed for everyday nourishment and care.
•    Clinically formulated to provide long-lasting moisture for face and body
•    Ultra-thick cream offers gentle care for even the driest or most irritated skin
•    Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
•    Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Due to demand, the 864 count Cloths has a 1-unit limit per customer.
•    Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
•    Proven-Safe Preservative System; eczema-prone skin is easily compromised and should not be exposed to bacteria and mold
•    Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
•    Natural and gentle preservatives safeguard wipes from waterborne contamination
•    Soothes and hydrates skin with vitamin E, aloe, and chamomile
•    Safe to use on baby’s face, body, and bottom
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
•    Learn more about Our Standards & Definitions

Daily care is key for healthy skin – morning and evening routine recommended; moisture maintenance for chronic itchiness helps to avoid the onset of irritation.
•    Mild, fragrance-free formula hydrates compromised skin helping to improve its natural barrier function
•    Made with plant-derived moisturizers and oils, enriched with vitamins and milk protein
•    Sweet almond oil and vitamins E & C help moisturize and condition delicate skin
•    Provides a protective layer of antioxidants to help shield skin from everyday environmental stress
•    Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, and PPGs
•    Learn more about Our Standards & Definitions

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
•    Skin protectant that helps treat and prevent irritation caused by diaper rash
•    Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
•    Creates a protective barrier between delicate skin and sources of wetness and chafing
•    Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Gentle, clinically tested formula
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
•    Learn more about Our Standards & Definitions

Why do babies get diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

• Dirty Diapers - Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
• Excessive moisture - Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
• Chafing - Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
• Changes in baby’s diet - Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.

• Allergies - If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

• Bacteria - Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
• Yeast infection - Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:
•    High-moisture formula nourishes and conditions newborn skin and fine hair
•    Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
•    Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
•    Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
•    Gentle enough for daily use, tear-free for little ones.
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:
•    Allantoin-enriched formula soothes tender skin, leaving it soft and comforted
•    Gentle cleansing that won’t strip away natural moisture
•    Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate
•    Can be poured directly into bath water for a moisturizing soak
•    Tear-free and mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Three of our favorites come together to provide wholesome fun in the tub and sweet, supple skin:
•    Set includes 16 oz Extra Gentle Shampoo, Soothing Body Wash, and Super Soft Lotion
•    Extra Gentle Shampoo — high-moisture, low-suds formula cleans hair and hydrates the scalp while preserving skin’s natural moisture
•    Soothing Body Wash — delicately rebalances pH as provitamin B5 and vitamin E condition and hydrate skin
•    Super Soft Lotion — enriched with sweet almond oil and vitamins E & C to moisturize, protect, and leave skin incredibly soft and supple
•    Mild enough for daily use and safe for newborns and sensitive skin
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
•    Mild surfactants create a gentle cleanse that won’t irritate or over-dry
•    Hydrates the scalp while leaving hair soft, fresh, and manageable
•    Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
•    Gentle enough for daily use, tear-free for little ones.
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
•    Learn more about Our Standards & Definitions

Nursery essentials created to work together for exceptional results
Set includes:
•    Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
•    The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
•    Delicate Baby Powder (8.8 oz) — Soft, talc-free powder with natural corn starch to absorb •    moisture and keep skin dry, smooth, and comfortable
•    Mild enough for daily use, safe for newborns and babies with sensitive skin
•    All products are clinically tested for sensitive skin to ensure gentle, effective care
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, and PPGs
•    Learn more about Our Standards & Definitions

Perfect for diaper bags and travel, this pair keeps baby’s bottom dry, comfortable, and protected
Set includes:
•    Delicate Baby Powder — Talc-free formula with cornstarch and oatmeal to absorb moisture and protect against chafing
•    The Best Diaper Rash Ointment — Zinc oxide formula that helps treat and prevent diaper rash while nourishing sensitive skin
Our Promise:
•    Hypoallergenic
•    Pediatrician-tested & Dermatologist-tested
•    Cruelty-free and Non-toxic
•    Made in USA
•    Free from Parabens, Phthalates, Sulfates, and PPGs
•    Learn more about Our Standards & Definitions

Why does a baby get a diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

• Dirty Diapers
  Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.

• Excessive moisture
  Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.

• Chafing
  Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.

• Changes in baby’s diet

• Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.

• Allergies– If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

• Bacteria
  Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.

• Yeast infection
  Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.