Prenatal Starter Kit

for ultimate stretch mark regimen - trimesters 1-3

$52.00

• This elegant collection pampers mama-to-be with two essentials for pregnancy skin care
Elasticity Oil delivers an organic blend of sunflower and jojoba seed oils to moisturize dry, itchy skin while enhancing skin’s natural elasticity
• Perfecting Crème is formulated with Registril™, offering patented peptide performance for stretch marks, and enriched with cocoa butter and avocado oil for soft, smooth skin
• All products are dermatologist-tested for sensitive skin and hypoallergenic
Our Promise:
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

elasticity oil ingredients
*organic helianthus annuus seed oil (sunflower), isopropyl myristate,*organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

perfecting crème ingredients
water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca

*certified organic

morning & evening treatment protocol
Step 1 - Massage Elasticity Oil onto bust, belly and behind.
Step 2 - Once the Elasticity Oil is absorbed into the skin, follow with Perfecting Crème.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Sweetly Clean

for baby’s delicate hair

$12.00

Enjoy soft, clean hair and healthy scalps from wholesome and natural hair care.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Nourishing Cream Rinse (2 oz) — A gentle, rinse-out conditioner that detangles and softens, leaving your child’s hair silky, manageable, and shiny without weighing it down.
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful baby haircare essentials
• Clinically tested and trusted for babies and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Extra Gentle Shampoo is tear-free and nut-free.

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Perfect Diaper Duo

for on-the-go care

$22.00

Perfect for diaper bags and travel, this pair keeps baby’s bottom dry, comfortable, and protected
Set includes:
• Delicate Baby Powder — Talc-free formula with cornstarch and oatmeal to absorb moisture and protect against chafing
• The Best Diaper Rash Ointment — Zinc oxide formula that helps treat and prevent diaper rash while nourishing sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Why does a baby get a diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

Dirty Diapers
Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
Excessive moisture
Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
Chafing
Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
Changes in baby’s diet

Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.
Allergies– If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

Bacteria
Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
Yeast infection
Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

diaper rash ointment ingredients
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Shake powder directly into your hand, away from the face, before smoothing onto the skin.
Store between 20° to 25°C (68° to 77°F)

safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
- condition worsens
- symptoms last more than 7 days
- if rash clears up, but occurs again within a few days
Keep powder away from child's face to avoid inhalation, which can cause breathing problems.
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Oh Baby Gift Basket

for special delivery

$99.00

Discover the ultimate luxurious gift for the new bundle of joy in your life. Our Oh Baby Gift Basket is carefully curated with premium essentials for the perfect start to parenthood.
Set includes:
• Newborn Gift Set (8 oz each) — Gentle 2-in-1 Hair & Body Wash and Super Soft Lotion, safe for daily newborn care
• The Best Diaper Rash Ointment (10 oz) — Zinc oxide formula that soothes, treats, and prevents diaper rash
• Delicate Baby Powder (4 oz) — Talc-free powder with cornstarch and oatmeal to absorb moisture and protect delicate skin
• Ultimate Cleansing Cloths (72 ct, Crème Douce) — Luxuriously thick, alcohol-free cloths with aloe and chamomile to refresh and cleanse
• Ultra-Safe Baby Laundry Detergent (8 oz) — Concentrated, plant- and mineral-based formula with enzymes to gently clean and protect baby’s clothing
• Handcrafted Braided Basket (Small) — Beautiful, reusable storage basket perfect for nursery organization
Gentle formulas developed especially for baby’s delicate skin
Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A luxurious and practical gift filled with everyday newborn essentials
• Combines skin care, diapering, bath time, and laundry care all in one thoughtful package
• Handcrafted braided basket doubles as a beautiful keepsake and nursery storage
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn 2-in-1 hair & body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate (vitamin e), hydrolyzed casein (milk protein), panthenol (provitamin b5), ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed casein (milk protein), phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

ultimate ointment
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultra-safe laundry detergent ingredients
water, plant-based cleaners (decyl glucoside, glycerin, sodium oleate, lauryl glucoside), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (carboxymethyl cellulose), enzyme soil removers (protease, alpha-amylase), fragrance

newborn 2-in-1 hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body.

ultimate ointment
- Change wet and soiled diapers promptly
- Cleanse the diaper area
- Allow to dry
- Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
- Store between 20° to 25°C (68° to 77°F)

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

ultra-safe laundry detergent
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Sweet Beginnings Gift Basket

for your bundle of joy

$204.00

Celebrate the sweetest beginnings of your little one’s life with this thoughtfully curated gift basket. Each item is designed to nurture, protect, and pamper baby while delighting new parents with essentials they’ll truly use.
Set includes:
• Newborn Gift Set (8 oz each) — Gentle 2-in-1 Hair & Body Wash and Super Soft Lotion, safe for daily newborn care
• The Best Diaper Rash Ointment (10 oz) — Zinc oxide formula that soothes, treats, and prevents diaper rash
• Delicate Baby Powder (4 oz) — Talc-free powder with cornstarch and oatmeal to absorb moisture and protect delicate skin
• Ultimate Cleansing Cloths (72 ct, Crème Douce) — Luxuriously thick, alcohol-free cloths with aloe and chamomile to refresh and cleanse
• Swaddle Bath Towel Set — Patented swaddle bath towel plus hooded towel, crafted from bamboo and organic cotton for comfort and safety
• Ultra-Safe Baby Laundry Detergent (8 oz) — Concentrated, plant- and mineral-based formula with enzymes to gently clean and protect baby’s clothing
• Handcrafted Braided Basket (Medium) — Beautiful, reusable storage basket perfect for nursery organization
Gentle formulas developed especially for baby’s delicate skin
Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A luxurious and practical gift filled with everyday newborn essentials
• Combines skin care, diapering, bath time, and laundry care all in one thoughtful package
• Includes our patented Swaddle Bath Towel for a unique touch parents won’t find elsewhere
• Handcrafted braided basket doubles as a beautiful keepsake and nursery storage
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn 2-in-1 hair & body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate (vitamin e), hydrolyzed casein (milk protein), panthenol (provitamin b5), ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta, fragrance (parfum)

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed casein (milk protein), phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

the best diaper rash ointment ingredients
active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultra-safe laundry detergent ingredients
water, plant-based cleaners (decyl glucoside, glycerin, sodium oleate, lauryl glucoside), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (carboxymethyl cellulose), enzyme soil removers (protease, alpha-amylase), fragrance

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

the best diaper rash ointment
- Change wet and soiled diapers promptly
- Cleanse the diaper area
- Allow to dry
- Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
- Store between 20° to 25°C (68° to 77°F)

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

ultra-safe laundry detergent
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Inside the box of French-Milled Baby Soap

French-Milled Baby Soap

for tender and mild washing care

$24.00

Give your little one a soothing cleanse with our creamy, plant-based baby soap:
• Enriched with almond oil, aloe, oats, and vitamin E to gently moisturize and soften skin
• Traditional French-milling process creates a smooth, long-lasting bar
• Milk protein helps nourish and protect baby’s delicate skin
• Gentle enough for daily use, leaving skin fresh, comforted, and cared for
• For external use only — not tear-free. Avoid contact with eyes
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

vegetable soap base, sweet almond oil, aloe, oat bran flour, milk protein, vitamin e, talc, methyl gluceth, fragrance (parfum)

directions
Wet hands and soap, then rub together to create a creamy lather. Apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

32 oz Ultra-Safe Laundry Detergent and Ultra-Soft Fabric Conditioner

Ultra-Safe Laundry Detergent for Baby back panel

Ultra-Soft Fabric Conditioner, Ultra-Safe Laundry Detergent and Ultra-Strong Stain Remover

Ultra-Safe Baby Laundry Detergent

for baby's laundry

$7.00

Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Formulated with powerful plant- and mineral-based cleaners and softeners, enriched with enzymes for effective stain removal
• Naturally removes stains and odors while helping protect fabric integrity
• Safe and gentle for baby’s delicate skin
• Safe means no added sulfates, dyes, formaldehyde, phosphates, phthalates, optical brighteners, or 1.4-dioxane
• Eco-friendly means biodegradable; nothing but goodness
• Developed for both high efficiency (h.e.) and conventional washing machines
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions
• Due to demand, there is a limit of 2 per customer.

crème douce ingredients

water, plant-based cleaners (decyl glucoside lauryl glucoside, glycerin, sodium oleate), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (sodium carboxymethyl cellulose), fragrance (contains fragrance allergens), enzyme soil removers (protease, amylase), citric acid

fragrance-free ingredients

water, plant-based cleaners (decyl glucoside, lauryl glucoside, glycerin, sodium oleate), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase), citric acid

directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Baby Hair Care Bundle

for nourishing hair care

$64.00 $52.00

Our favorites for beautiful hair and healthy scalps, bundled together for easy daily care
Set includes:
• Extra Gentle Shampoo (16 oz) — High-moisture, low-suds formula with provitamin B5 and vitamin E to gently cleanse and hydrate
• Nourishing Cream Rinse — Silky conditioner enriched with sunflower seed and sweet almond oils to detangle and soften
• Conditioning Hair Polish — Lightweight leave-in formula with sunflower seed and green tea extracts to smooth, shine, and protect
• Clinically tested for sensitive skin, this gentle formula is tear-free and mild enough for daily use
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

conditioning hair polish ingredients
water (aqua), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, dimethicone copolyol, cetrimonium chloride, camellia sinensis (green tea) extract, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, panthenol (provitamin b5), hydrolyzed casein (milk protein), sorbic acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

conditioning hair polish directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Ultimate Baby Cleansing Cloths - 12 pack

Fragrance Free Baby Skin Care

eczema care for the whole family

$49.00

Baby Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths, FF Super Soft Lotion, FF Newborn 2-in-1 Hair & Body Wash, and Ultimate Ointment 3.4 oz.

Bottom Care Bundle includes Fragrance-Free Ultimate Cleansing Cloths and Ultimate Ointment 3.4 oz.

Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

fragrance free newborn 2-in-1 ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

fragrance free extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate, panthenol, phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate

fragrance free soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol, sodium dehydroacetate, phenoxyethanol, tocopheryl acetate citric acid, disodium edta, ethylhexylglycerin

fragrance free super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

ultimate ointment ingredients

active ingredient
zinc oxide 2%
inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

play day mineral sunscreen spf-30 ingredients

active ingredient
titanium dioxide 5%, zinc oxide 3% sunscreen

inactive ingredients
1,2-hexanediol, *aloe barbadensis leaf juice, water (aqua), alumina, butylene glycol, butyrospermum parkii butter, c20-22 alcohols, c20-22 alkyl phosphate, caprylic/capric triglyceride, caprylyl glycol, *carthamus tinctorius oleosomes, cetearyl olivate, *chamomilla recutita flower/leaf/stem extract, citric acid, dicaprylyl carbonate, dimethicone, glycerin, jojoba alcohol, lecithin, lonicera caprifolium flower extract, lonicera japonica flower extract, mangifera indica fruit extract octyldodecyl neopentanoate, polyhydroxystearic acid, potassium jojobate, sclerotium gum, sodium acrylates copolymer, sodium hyaluronate, sorbitan olivate, stearic acid, ethylenediamine disuccinate
* certified organic

fragrance free ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

fragrance free newborn 2-in-1 directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

fragrance free extra gentle shampoo directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

fragrance free soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

fragrance free super soft lotion directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

ultimate ointment directions
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

play day mineral sunscreen spf-30 directions
Apply liberally and evenly 15 minutes before sun exposure. Reapply after 40 minutes of swimming or sweating. Immediately after towel drying and at least every 2 hours. Children under 6 months of age: ask a doctor.

fragrance free ultimate cleansing cloths directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

The Best Diaper Rash Ointment

for prevention, treatment and relief of diaper rash

$10.00

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
• Skin protectant that helps treat and prevent irritation caused by diaper rash
• Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
• Creates a protective barrier between delicate skin and sources of wetness and chafing
• Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Gentle, clinically tested formula
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
• Learn more about Our Standards & Definitions

Why do babies get diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

Dirty Diapers - Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
Excessive moisture - Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
Chafing - Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
Changes in baby’s diet - Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.
Allergies - If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.
Bacteria - Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
Yeast infection - Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)

safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
- condition worsens
- symptoms last more than 7 days
- if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Fragrance Free Ultimate Baby Cleansing Cloths

Lifestyle image of Fragrance Free Ultimate Baby Cleansing Cloths

Fragrance Free Ultimate Baby Cleansing Cloths

multi-purpose wipes with mild solution for eczema-prone and sensitive skin

$8.00

Due to demand, the 864 count Cloths has a 1-unit limit per customer.
• Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Proven-Safe Preservative System; eczema-prone skin is easily compromised and should not be exposed to bacteria and mold
• Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
• Natural and gentle preservatives safeguard wipes from waterborne contamination
• Soothes and hydrates skin with vitamin E, aloe, and chamomile
• Safe to use on baby’s face, body, and bottom
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
• Learn more about Our Standards & Definitions

water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Ultimate Baby Ointment

for eczema flare-ups, cradle cap, chapped, chafed or cracked skin

$8.00

• Awarded the Seal of Acceptance by the National Eczema Association
• Fragrance- and steroid-free formula helps soothe itching and discomfort
• Zinc oxide protects and supports the skin’s natural healing process
• Enriched with bisabolol and allantoin to help reduce redness and inflammation
• Developed for eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
• Perfect for parents seeking targeted relief when skin needs extra care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Preservatives, Phthalates, and Dyes
• Learn more about Our Standards & Definitions

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions
For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin.
safety tips
CAUTION: Use only as directed. Avoid contact with eyes. If condition worsens or does not improve within 7 days, consult a physician. For external use only. Keep out of reach of children.

French-Milled Baby Soap

for tender and mild washing care

$12.00

Give your little one a soothing cleanse with our creamy, plant-based baby soap:
• Enriched with almond oil, aloe, oats, and vitamin E to gently moisturize and soften skin
• Traditional French-milling process creates a smooth, long-lasting bar
• Milk protein helps nourish and protect baby’s delicate skin
• Gentle enough for daily use, leaving skin fresh, comforted, and cared for
• For external use only — not tear-free. Avoid contact with eyes
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

vegetable soap base, sweet almond oil, aloe, oat bran flour, milk protein, vitamin e, talc, methyl gluceth, fragrance (parfum)

directions
Wet hands and soap, then rub together to create a creamy lather. Apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Prenatal Daily Body Care - Trimesters 1-3

Prenatal Daily Body Care - Trimesters 1-3

for every stage and skin care need—itchy skin, stretch mark concerns, tender muscles and sore feet

$68.00

• This pampering set supports mama-to-be from her growing belly to her tired feet
Elasticity Oil delivers an organic blend of sunflower and jojoba seed oils to moisturize dry, itchy skin while enhancing skin’s natural elasticity
• Perfecting Crème is formulated with Registril™, offering patented peptide performance for stretch marks, and enriched with cocoa butter and avocado oil for soft, smooth skin
• Restorative Leg & Foot Balm combines rich shea butter with an organic blend of citrus and sugar cane extracts, ideal for daily massage to help relieve leg and foot discomfort
• All products are dermatologist-tested for sensitive skin and hypoallergenic
Our Promise:
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

elasticity oil ingredients
*organic helianthus annuus seed oil (sunflower), isopropyl myristate,*organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

perfecting crème ingredients
water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca

restorative leg & foot balm ingredients
water (aqua), cetyl alcohol, butyrospermum parkii (shea butter), glycerin (vegetable), isopropyl palmitate, glyceryl stearate, peg-100 stearate, *organic helianthus annuus seed oil (sunflower), dimethicone, *organic aloe barbadensis leaf juice, acer saccharinum extract (sugar maple), citrus aurantium dulcis fruit extract (orange), citrus limon fruit extract (lemon), saccharum officinarum extract (sugarcane), vaccinium myrtillus fruit/leaf extract, salicylic acid, sodium carbomer, sodium citrate, honey, disodium edta, sodium dehydroacetate, fragrance (parfum)

*certified organic

morning & evening treatment protocol
Step 1 - Massage Elasticity Oil onto bust, belly and behind.
Step 2 - Once the Elasticity Oil is absorbed into the skin, follow with Perfecting Crème.
Step 3 - Apply Restorative Leg & Foot Balm using gentle massage techniques. Consult your doctor regarding prenatal massage safety and best practices. Daily regimen offers best results with consistent use.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Restorative Leg & Foot Balm

for massage of prenatal aches and pains

$18.00

• Delightfully rich shea butter formula is ideal for daily massage to help relieve leg and foot discomfort caused by pregnancy weight and swelling
• Infused with an organic blend of citrus and sugar cane extracts, providing natural alpha-hydroxy acids to moisturize, soften, and gently exfoliate dry, tight skin
• Leaves legs and feet feeling refreshed, nourished, and comforted after a long day
Our Promise:
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua), cetyl alcohol, butyrospermum parkii (shea butter), glycerin (vegetable), isopropyl palmitate, glyceryl stearate, peg-100 stearate, *organic helianthus annuus seed oil (sunflower), dimethicone, *organic aloe barbadensis leaf juice, acer saccharinum extract (sugar maple), citrus aurantium dulcis fruit extract (orange), citrus limon fruit extract (lemon), saccharum officinarum extract (sugarcane), vaccinium myrtillus fruit/leaf extract, salicylic acid, sodium carbomer, sodium citrate, honey, disodium edta, sodium dehydroacetate, fragrance (parfum)

*certified organic

directions
Apply daily to legs and feet using gentle massage techniques for best results. Consult your doctor regarding prenatal massage safety and best practices.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Ultra-Soft Baby Fabric Conditioner

cuddly goodness into every load

$24.00

• Formulated with plant-derived softening agents and a touch of mineral support, for fabric care that’s gentle and effective
• Mild formula with naturally derived sustainable softening oils infuses cuddly goodness into every load while helping preserve the condition of baby’s dainties
• Developed to decrease drying time, reduce wrinkles, and eliminate static cling
• No added dyes, formaldehyde, phosphates, phthalates, or 1.4-dioxane
• Plant-based ingredients; color and texture may vary — nothing but goodness!
• Concentrated (32 washes)
• 32 oz bottle
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, plant-based softening agent (dipalmitoylethyl hydroxyethylmonium methosulfate),fragrance (contains fragrance allergens), plant-based solvent (denatured ethanol), mineral (calcium chloride)

directions
Add 2 capfuls (1 ounce) to softener dispenser. Recommended for all laundry and effective in all water temperatures. Read washing instructions for flame resistant pajamas prior to using any type of fabric softener.

safety tips
CAUTION: Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Ultra-Fresh Linen Mist

for baby’s dainties

$15.00

• Made with a blend of plant-derived alcohol and pH balancers, balanced with safe stabilizers to keep fragrance fresh and effective
• Ideal for baby’s freshly ironed linens
• Refreshes hard-to-wash items like comforters, pillows, car seats, and strollers
• A perfect way to add a delightful scent to baby’s environment
• Always test on fabric and furnishings prior to use
• 16 oz bottle with pump
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, fragrance (contains fragrance allergens), vegetable-based solvent (denatured alcohol), plant-based ph adjuster (gluconic acid), plant-based buffering agent (sodium citrate), benzophenone-4, preservative (sodium benzoate)

directions
For best results, spray items from 6 inches away.

safety tips
CAUTION: Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

Lifestyle image of After Sun Replenishing Cream

Back side of After Sun Replenishing Cream

After Sun Replenishing Cream

refresh, hydrate & soothe skin

$14.00

SEA GOODNESS FOR GLORIOUS SUN CARE
• Pamper skin after time in the sun with this fast-absorbing, antioxidant-rich cream
• Replenishes moisture lost from sun exposure to help skin stay soft and supple
• Formulated with sea kelp, vitamins E & C to nourish and restore balance
• With regular use, helps prolong your tan and minimize peeling
• Lightweight texture designed for all skin types, gentle enough for daily use on face and body
Our Promise:
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free
• Made in USA
• Learn more about Our Standards & Definitions

SHARING . PEACE . LOVE . SUNSHINE.

ingredients
water (aqua), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin (vegetable), glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis oil, macrocystis pyrifera (sea kelp) extract, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, fragrance (parfum)

directions
Apply cream generously after bathing, while skin is still damp.

safety tips
For external use only. Keep out of reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Essential Baby Care Kit

for travel convenience

$18.00

The perfect starter for a baby’s luxurious bath routine, this set includes three gentle formulas to cleanse, soothe, and nourish delicate skin from head to toe.
Set includes:
• Extra Gentle Shampoo (2 oz) — High-moisture, low-suds formula enriched with provitamin B5 and vitamin E to cleanse hair and scalp while leaving hair soft, shiny, and healthy-looking
• Soothing Body Wash (2 oz) — A calming, soap-free wash with allantoin, provitamin B5, and vitamin E to gently cleanse while rebalancing skin’s natural pH and providing lasting hydration
• Super Soft Lotion (2 oz) — A silky, lightweight lotion with sweet almond oil, allantoin, and vitamins E and C to deeply moisturize, soften, and comfort baby’s delicate skin
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• A thoughtful trio of baby bath-time and skincare essentials on-the-go
• Clinically tested and trusted for newborns and sensitive skin
• Convenient starter sizes make it an ideal gift for new parents
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Soothing Body Wash and Extra Gentle Shampoo are both tear-free.

crème douce extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

crème douce soothing body wash ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

crème douce super soft lotion ingredients
water (aqua), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin e), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed casein (milk protein), phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin c), ascorbyl palmitate, peg-8, sodium dehydroacetate, fragrance (parfum)

lavender extra gentle shampoo ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender soothing body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

lavender super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

soothing body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultimate Cleansing Cloths Bundle

for baby’s delicate skin

$34.00

Nursery essentials created to work together for exceptional results
Set includes:
• Ultimate Cleansing Cloths — Luxuriously thick, alcohol-free cloths with coconut-derived cleansers, aloe, and chamomile to gently clean and refresh baby’s delicate skin
• The Best Diaper Rash Ointment (3.4 oz) — Zinc oxide formula creates a protective barrier to help prevent and soothe diaper rash while nourishing sensitive skin
• Delicate Baby Powder (8.8 oz) — Soft, talc-free powder with natural corn starch to absorb • moisture and keep skin dry, smooth, and comfortable
• Mild enough for daily use, safe for newborns and babies with sensitive skin
• All products are clinically tested for sensitive skin to ensure gentle, effective care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

ultimate cleansing cloths ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

ultimate ointment ingredients

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate (vitamin E), panthenol (provitamin b5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

delicate baby powder ingredients
zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

ultimate cleansing cloths
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment. Do not flush.

ultimate ointment
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. For eczema, apply a thick layer to clean, damp skin. Reapply as needed.

delicate baby powder
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Perfecting Crème

for stretch mark control

$38.00

• Formulated with Registril™, offering patented peptide performance for visible stretch mark improvement
• Ultra-rich cocoa butter and avocado oil leave skin delightfully soft and smooth
• Blended with shea butter, sunflower oil, green bean extract, rutin, and vitamins A, C, and E for skin-strengthening hydration
• Pair with Elasticity Oil or Postpartum Oil for the ultimate stretch mark regimen
• Safe to use on C-section incisions after initial healing and with doctor’s approval
Our Promise:
• Fragrance-free
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua), cetearyl alcohol, polysorbate 60, *organic butyrospermum parkii (shea butter), *organic helianthus annus seed oil (sunflower), palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, phaseolus lunatus seed extract (green bean), rutin, cetyl hydroxyethylcellulose, butylene glycol, glycerin (vegetable), *organic theobroma cacao seed butter (cocoa), persea gratissima oil (avocado), honey, tocopheryl acetate (vitamin E), panthenol (provitamin B5), tetrahexyldecyl ascorbate (vitamin C), lecithin, sodium dehydroacetate, disodium edta, ethylhexylglycerin, phenoxyethanol, xanthan gum, sodium pca
*certified organic

directions
Massage Perfecting Crème onto bust, belly and behind every morning and evening. Best results with consistent use. Pair with either Elasticity Oil or Postpartum Oil for ultimate stretch mark regimen. Safe to use on C-section incision after initial healing and with doctor’s approval.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Elasticity Oil

for skin resiliency and restoration

$28.00

• An organic blend of sunflower and jojoba seed oils helps relieve dry, itchy skin while supporting the body as it stretches during pregnancy
• Developed for sensitive skin, this exclusive blend is formulated to enhance the skin’s natural elasticity
• Infused with calendula, safflower, olive, borage, and grape seed oils plus honey and vitamin E for deep nourishment
• Pair with Perfecting Crème for the ultimate stretch mark regimen
Our Promise:
• Hypoallergenic
• Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

*organic helianthus annuus seed oil (sunflower), isopropyl myristate, *organic calendula officinalis flower extract, tocopheryl acetate (vitamin E), vitis vinifera seed oil (grape), *organic simmondsia chinensis seed oil (jojoba), borago officinalis seed oil, honey, *organic carthamus tinctorius seed oil (safflower), *organic olea europaea fruit oil (olive), fragrance (parfum)

*certified organic

directions
Massage Elasticity Oil onto bust, belly and behind every morning and evening. Best results with consistent use. Pair with Perfecting Crème for ultimate stretch mark regimen.

safety tip
CAUTION: For external use only. Keep out of reach of children. If any adverse reaction develops, stop use and contact your physician.

Back side image of bottle Delicate Baby Powder 4 oz

Back side image of bottle Delicate Baby Powder

Delicate Baby Powder

for added protection against chafed skin

$14.00

Keep baby’s skin fresh, dry, and comforted with a silky-soft powder designed for daily care and protection.
• Made with pure cornstarch and wholesome oatmeal to naturally protect and care for baby’s skin
• Talc-free formula helps guard against chafing and irritation
• Enriched with aloe vera and allantoin to soothe and calm delicate skin
• Absorbs excess moisture, leaving baby fresh, dry, and silky smooth
• Non-allergenic and non-irritating for peace of mind
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

directions
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

safety tips
CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

Ultimate Baby Cleansing Cloths

for baby’s precious face and body

$9.00

Due to demand, the 864 count Cloths has a 1-unit limit per customer.

• Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
• Natural and gentle preservatives safeguard wipes from waterborne contamination
• Soothes and hydrates skin with vitamin E, aloe, and chamomile
• Safe to use on baby’s face, body, and bottom
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
• Learn more about Our Standards & Definitions

ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Baby Bath & Massage Fragrance Free Gift Set

Baby Bath & Massage Fragrance Free Gift Set - Daisies and Hearts

Fragrance Free Super Soft Lotion 4 oz tube

Fragrance Free Newborn 2-IN-1 tube, 4 oz

Baby Bath & Massage Fragrance Free Gift Set

for relaxation and bonding

$22.00

An exclusive and luxurious gift set created especially for babies with delicate, sensitive skin. Free from added fragrance, these formulas gently cleanse, nourish, and protect while keeping skin soft and comforted.
Set includes:
• Fragrance-Free Newborn 2-in-1 Hair & Body Wash (4 oz) — A soap-free, low-suds cleanser that gently washes baby’s hair and skin without stripping natural moisture. Enriched with provitamin B5 and vitamin E to condition, leaving hair soft, shiny, and scalp balanced while skin feels fresh and hydrated
• Fragrance-Free Super Soft Lotion (4 oz) — A silky, fast-absorbing lotion made with sweet almond oil, allantoin, and vitamins E and C to replenish and protect baby’s skin.
• Provides long-lasting hydration and soothing care, leaving skin soft, smooth, and comforted
• Gentle formulas developed especially for baby’s delicate skin
• Mild enough for daily use, safe for newborns and babies with sensitive skin
Why You’ll Love It
• Fragrance-free formulas perfect for ultra-sensitive or eczema-prone skin
• Two everyday essentials for bath-time and after-bath hydration
• Clinically tested and safe for newborns, babies, and children
• Convenient travel sizes for gifting, diaper bags, or on-the-go care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

newborn hair & body wash ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

super soft lotion ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

newborn hair & body wash directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow with our Super Soft Lotion.

super soft lotion directions
Pour lotion into your hand. Rub both hands together to warm lotion. Gently apply lotion to face and body.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Baby Balm

for face and body

$12.00

Wrap delicate skin in rich, comforting hydration with a cream designed for everyday nourishment and care.
• Clinically formulated to provide long-lasting moisture for face and body
• Ultra-thick cream offers gentle care for even the driest or most irritated skin
• Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
• Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid, fragrance (parfum)

fragrance-free ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid

*certified organic

directions
Apply liberally to face and body as needed or as directed by a physician.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Instant Hand Sanitizer

kills 99.99% of germs

$12.00

Keep little hands (and big ones too) clean and cared for with our gentle, plant-based sanitizer:
• Helps reduce bacteria on the skin to support good hygiene
• Vegetable glycerin leaves hands soft and supple, never dry
• Makes hygiene fun while keeping the whole family germ-free and healthy
• Recommended for repeated use throughout the day
• Please note: this product is restricted to standard shipping per federal law
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
• Due to demand, there is a 5 unit limit per customer

active ingredient
60% ethanol (antimicrobial made from corn)

inactive ingredients
water (aqua), glycerin (vegetable), propylene glycol, triethanolamine, carbomer, fragrance (parfum)

directions
Dispense an adequate amount in your palm to cover all surfaces of hands completely. Rub hands together until dry. Does not require rinsing. Supervise children in the use of this product.

safety tip
For external use only. Flammable, keep away from fire or flame. When using this product do not use in or near eyes. In case of eye contact, flush thoroughly with water. Stop use and ask doctor if irritation and redness develop and persists for more than 72 hours. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away. Do not store above 100ºF (38ºC). Non-staining. May discolor some fabrics.