Lifestyle image of Super Soft Lotion 16 oz.

Super Soft Baby Lotion

for softening skin and baby massage

$16.00

Pamper baby’s skin with a light, silky lotion that absorbs quickly, comforts deeply, and makes every cuddle extra soft and snuggly.
• Light, silky formula leaves baby super soft and snuggly — every mom’s favorite baby lotion
• Made with plant-derived moisturizers and oils, enriched with vitamins and milk protein
• Sweet almond oil and vitamins E & C help moisturize and condition delicate skin
• Milk protein supports skin’s natural balance with gentle nourishment
• Provides a protective layer of antioxidants to help shield skin from everyday environmental stress
• Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free products are both dairy-free and vegan.

crème douce ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed casein (milk protein), phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

lavender ingredients
water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, lavandula angustifolia (lavender) oil, tocopherol (vitamin E), prunus amygdalus dulcis (sweet almond) oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, ascorbic acid (vitamin C), ascorbyl palmitate, sodium dehydroacetate, citric acid, peg-8, fragrance (parfum)

directions
Pour baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

32 oz Ultra-Safe Laundry Detergent and Ultra-Soft Fabric Conditioner

Ultra-Safe Laundry Detergent for Baby back panel

Ultra-Soft Fabric Conditioner, Ultra-Safe Laundry Detergent and Ultra-Strong Stain Remover

Ultra-Safe Baby Laundry Detergent

for baby's laundry

$7.00

Discover a detergent that delivers powerful stain-fighting performance while staying safe for baby’s delicate skin and gentle on fabrics.
• Formulated with powerful plant- and mineral-based cleaners and softeners, enriched with enzymes for effective stain removal
• Naturally removes stains and odors while helping protect fabric integrity
• Safe and gentle for baby’s delicate skin
• Safe means no added sulfates, dyes, formaldehyde, phosphates, phthalates, optical brighteners, or 1.4-dioxane
• Eco-friendly means biodegradable; nothing but goodness
• Developed for both high efficiency (h.e.) and conventional washing machines
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions
• Due to demand, there is a limit of 2 per customer.

crème douce ingredients

water, plant-based cleaners (decyl glucoside lauryl glucoside, glycerin, sodium oleate), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (sodium carboxymethyl cellulose), fragrance (contains fragrance allergens), enzyme soil removers (protease, amylase), citric acid

fragrance-free ingredients

water, plant-based cleaners (decyl glucoside, lauryl glucoside, glycerin, sodium oleate), mineral-based water softener (sodium carbonate), plant-based water softener (sodium gluconate), plant-derived soil remover (sodium carboxymethyl cellulose), enzyme soil removers (protease, amylase), citric acid

directions
Developed for both high efficiency (h.e.) and conventional washing machines. To pretreat stains, pour directly onto fabric and rub gently. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Newborn 2-in-1 Hair & Body Wash Creme Douce16 oz

Lavender Newborn 2-in-1 Hair & Body Wash 16 oz

Newborn 2-in-1 Hair & Body Wash

for tender and mild washing care

$16.00

Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:
• High-moisture formula nourishes and conditions newborn skin and fine hair
• Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
• Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
• Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free Products are both dairy-free and vegan.

crème douce ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate (vitamin e), hydrolyzed casein (milk protein), panthenol (provitamin b5), ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta, fragrance (parfum)

directions
Pour a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Soothing Baby Body Wash

for mild, moisturizing bath care

$14.00

Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:
• Allantoin-enriched formula soothes tender skin, leaving it soft and comforted
• Gentle cleansing that won’t strip away natural moisture
• Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate
• Can be poured directly into bath water for a moisturizing soak
• Tear-free and mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free Products are both dairy-free and vegan.

crème douce ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol (provitamin b5), sodium dehydroacetate, hydrolyzed casein (milk protein), phenoxyethanol, tocopheryl acetate (vitamin e), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, lavandula angustifolia (lavender) oil, allantoin, panthenol (provitamin B5), sodium dehydroacetate, phenoxyethanol, tocopheryl acetate (vitamin E), citric acid, disodium edta, ethylhexylglycerin, fragrance (parfum)

directions
Pour body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultimate Baby Cleansing Cloths

for baby’s precious face and body

$9.00

Due to demand, the 864 count Cloths has a 1-unit limit per customer.

• Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
• Natural and gentle preservatives safeguard wipes from waterborne contamination
• Soothes and hydrates skin with vitamin E, aloe, and chamomile
• Safe to use on baby’s face, body, and bottom
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
• Learn more about Our Standards & Definitions

ingredients
water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid, fragrance (parfum)

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Conditioning Hair Polish

for curls, tangles, frizzies and bed head

$14.00

Make hair care simple with our weightless leave-in conditioner that keeps fine hair soft, shiny, and easy to manage:
• No-tears formula detangles and moisturizes without weighing hair down
• Smooths the cuticle to reduce frizz and leave hair with natural shine
• Enriched with sunflower seed and green tea extracts for gentle nourishment
• Natural antioxidants help protect hair from everyday environmental stress
• Perfect for in-between shampoos to refresh hair and eliminate “bedhead”
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, panthenol (provitamin B5), hydrolyzed casein (milk protein), camellia sinensis (green tea) leaf extract, peg-12 dimethicone, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, cetrimonium chloride, fragrance (parfum)

directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Extra Gentle Baby Shampoo

for sensitive scalps and delicate hair

$14.00

Keep little heads clean and comfortable with our high-moisture, low-suds shampoo made just for babies:
• Mild surfactants create a gentle cleanse that won’t irritate or over-dry
• Hydrates the scalp while leaving hair soft, fresh, and manageable
• Enriched with provitamin B5 and vitamin E to keep hair healthy and shiny
• Available in multiple sizes for home or travel convenience
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

Note: Lavender and Fragrance-Free Products are both dairy-free and vegan.

crème douce ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

lavender ingredients
water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, lavandula angustifolia (lavender) oil, tocopheryl acetate (vitamin E), panthenol (provitamin B5), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

directions
Pour baby shampoo into your hand. Rub both hands together until well coated with product. Gently massage baby shampoo into hair and scalp. Carefully rinse. Follow with our leave-in Conditioning Hair Polish.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Instant Hand Sanitizer

kills 99.99% of germs

$12.00

Keep little hands (and big ones too) clean and cared for with our gentle, plant-based sanitizer:
• Helps reduce bacteria on the skin to support good hygiene
• Vegetable glycerin leaves hands soft and supple, never dry
• Makes hygiene fun while keeping the whole family germ-free and healthy
• Recommended for repeated use throughout the day
• Please note: this product is restricted to standard shipping per federal law
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions
• Due to demand, there is a 5 unit limit per customer

active ingredient
60% ethanol (antimicrobial made from corn)

inactive ingredients
water (aqua), glycerin (vegetable), propylene glycol, triethanolamine, carbomer, fragrance (parfum)

directions
Dispense an adequate amount in your palm to cover all surfaces of hands completely. Rub hands together until dry. Does not require rinsing. Supervise children in the use of this product.

safety tip
For external use only. Flammable, keep away from fire or flame. When using this product do not use in or near eyes. In case of eye contact, flush thoroughly with water. Stop use and ask doctor if irritation and redness develop and persists for more than 72 hours. Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away. Do not store above 100ºF (38ºC). Non-staining. May discolor some fabrics.

Ultimate Baby Ointment

for eczema flare-ups, cradle cap, chapped, chafed or cracked skin

$8.00

• Awarded the Seal of Acceptance by the National Eczema Association
• Fragrance- and steroid-free formula helps soothe itching and discomfort
• Zinc oxide protects and supports the skin’s natural healing process
• Enriched with bisabolol and allantoin to help reduce redness and inflammation
• Developed for eczema flare-ups, cradle cap, cracked, ultra-dry, and chapped skin
• Perfect for parents seeking targeted relief when skin needs extra care
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Preservatives, Phthalates, and Dyes
• Learn more about Our Standards & Definitions

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin, ozokerite, hydrogenated castor oil, acetylated lanolin, glyceryl stearate, peg-100 stearate, aloe barbadensis leaf extract, allantoin, bisabolol, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions
For eczema, apply a thick layer to clean, damp skin. Reapply as needed.
For diaper rash and bottom care, apply a thick layer of ointment on perfectly clean, dry skin at every diaper change. For ultra dry skin, apply ointment as needed until skin is soft and supple. Three day treatment for cradle cap, apply a thick layer of ointment on clean, dry scalp and cover with an all-cotton cap. Reapply twice daily covering with cap after each application. Do not wash hair until the fourth day. After shampooing, gently comb out dry skin.
safety tips
CAUTION: Use only as directed. Avoid contact with eyes. If condition worsens or does not improve within 7 days, consult a physician. For external use only. Keep out of reach of children.

Nourishing Cream Rinse

for silky smooth results

$20.00

Give your child’s hair extra softness and shine with our gentle, rinse-out conditioner:
• Detangles and softens for silky, manageable hair without weighing it down
• Moisturizes and conditions to add healthy luster and smoothness
• Enriched with sunflower seed and sweet almond oils for natural nourishment
• Antioxidants help protect hair from everyday environmental stress
• Tearless formula safe for sensitive scalps and daily use
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultra-Strong Stain Remover

for tough baby stains

$10.00

• Formulated with powerful plant-derived cleaners and a safe food-grade preservative, for effective stain removal that’s gentle on fabrics and baby’s skin
• Gentle cleaning technology helps remove tough stains and odors while preserving the fabric integrity of baby’s dainties
• Innovative solution contains no added chlorine, dyes, formaldehyde, phosphates, or phthalates
• Developed especially for kinder use
• Eco-friendly means biodegradable; nothing but goodness!
• 16 oz bottle
• Fragrance-free
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, plant-derived surfactant (alcohol ethoxylated), plant-derived chelating agent (gluconic acid), preservative/antifungal agent (sodium benzoate), plant-derived soil remover (sodium carboxymethyl cellulose)

directions
Pour on stain and let sit 5 minutes before washing. For tougher stains, pretreat and soak in hot water before laundering. If you are concerned about fabric reaction, test for colorfastness on an inside seam prior to use. Safe for all washable fabrics - both whites and colors.

safety tips
CAUTION: Eye irritant. Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water for 15 minutes. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

The Best Diaper Rash Ointment - Free Sample

for prevention, treatment and relief of diaper rash

$0.00

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
• Skin protectant that helps treat and prevent irritation caused by diaper rash
• Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
• Creates a protective barrier between delicate skin and sources of wetness and chafing
• Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Gentle, clinically tested formula
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
• Learn more about Our Standards & Definitions

Why does a baby get a diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

Dirty Diapers
Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
Excessive moisture
Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
Chafing
Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
Changes in baby’s diet

Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.
Allergies– If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.

Bacteria
Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
Yeast infection
Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

Due to demand, there is a 1-unit limit per customer.

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)

safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
- condition worsens
- symptoms last more than 7 days
- if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Back side image of bottle Delicate Baby Powder 4 oz

Back side image of bottle Delicate Baby Powder

Delicate Baby Powder

for added protection against chafed skin

$14.00

Keep baby’s skin fresh, dry, and comforted with a silky-soft powder designed for daily care and protection.
• Made with pure cornstarch and wholesome oatmeal to naturally protect and care for baby’s skin
• Talc-free formula helps guard against chafing and irritation
• Enriched with aloe vera and allantoin to soothe and calm delicate skin
• Absorbs excess moisture, leaving baby fresh, dry, and silky smooth
• Non-allergenic and non-irritating for peace of mind
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

zea mays (corn) starch, avena sativa (oat) kernel flour, allantoin, aloe barbadensis leaf juice, tricalcium phosphate, fragrance (parfum)

directions
Shake powder directly into your hand, away from the face, before smoothing onto the skin.

safety tips
CAUTION: For external use only. Keep powder away from child's face to avoid inhalation, which can cause breathing problems. Avoid contact with eyes. Do not use on broken skin. Close tightly after use. Store in a cool, dry place. Keep this product out of reach of children.

Baby Hair Care Bundle

for nourishing hair care

$64.00 $52.00

Our favorites for beautiful hair and healthy scalps, bundled together for easy daily care
Set includes:
• Extra Gentle Shampoo (16 oz) — High-moisture, low-suds formula with provitamin B5 and vitamin E to gently cleanse and hydrate
• Nourishing Cream Rinse — Silky conditioner enriched with sunflower seed and sweet almond oils to detangle and soften
• Conditioning Hair Polish — Lightweight leave-in formula with sunflower seed and green tea extracts to smooth, shine, and protect
• Clinically tested for sensitive skin, this gentle formula is tear-free and mild enough for daily use
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

extra gentle shampoo ingredients
water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

nourishing cream rinse ingredients
water (aqua/eau), cetearyl alcohol, organic helianthus annuus (sunflower) seed oil, polysorbate 60, panthenol (provitamin B5), prunus amygdalus dulcis (sweet almond) oil, hydrolyzed oat protein, hydrolyzed rice protein, hydrolyzed casein (milk protein), sorbic acid, hydroxyethylcellulose, behentrimonium methosulfate, ethylhexylglycerin, phenoxyethanol, fragrance (parfum)

conditioning hair polish ingredients
water (aqua), citric acid, polyquaternium-11, butylene glycol, disodium edta, helianthus annuus (sunflower seed) extract, dimethicone copolyol, cetrimonium chloride, camellia sinensis (green tea) extract, sodium dehydroacetate, dimethyl lauramine isostearate, linoleamidopropyl ethyldimonium ethosulfate, panthenol (provitamin b5), hydrolyzed casein (milk protein), sorbic acid, fragrance (parfum)

extra gentle shampoo directions
Pour shampoo into your hand. Rub both hands together until well coated with product. Gently massage shampoo into hair and scalp. Carefully rinse.

nourishing cream rinse directions
After washing hair, carefully apply conditioner to wet hair, running product through to the ends. Gently rinse hair and towel dry.

conditioning hair polish directions
For very little hair, lightly spray polish on damp hair after shampooing with our Extra Gentle Shampoo. For longer hair, spray a generous amount of polish on hair starting at the ends and working up towards the scalp. Carefully comb hair, working from the ends to the scalp. For "bed head," saturate hair with polish and style as usual.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultra-Fresh Linen Mist

for baby’s dainties

$15.00

• Made with a blend of plant-derived alcohol and pH balancers, balanced with safe stabilizers to keep fragrance fresh and effective
• Ideal for baby’s freshly ironed linens
• Refreshes hard-to-wash items like comforters, pillows, car seats, and strollers
• A perfect way to add a delightful scent to baby’s environment
• Always test on fabric and furnishings prior to use
• 16 oz bottle with pump
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, fragrance (contains fragrance allergens), vegetable-based solvent (denatured alcohol), plant-based ph adjuster (gluconic acid), plant-based buffering agent (sodium citrate), benzophenone-4, preservative (sodium benzoate)

directions
For best results, spray items from 6 inches away.

safety tips
CAUTION: Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

Bouncing Baby Bubbles

fun for sensitive skin

$18.00

Make bath time a soothing ritual with our extra-gentle bubble bath:
• Mild bubbling agents create soft, long-lasting bubbles while helping minimize the risk of allergic reactions.
• Enriched with light moisturizers to leave your little one’s skin soft, smooth, and comforted.
• Gentle formula designed for children six months and up.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), cocamidopropyl hydroxy- sultaine, decyl glucoside, peg-150 distearate, disodium laureth sulfosuccinate, glycerin, polysorbate 20, hydrolyzed casein (milk protein), phenoxyethanol, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum)

directions
Pour bubble bath directly under running water (0.5 oz - 1 oz). Swirl water with your hand to help bubbling process. Rinse baby's skin with clear water after bathing. For especially supple skin, follow with our Super Soft Lotion.

safety tip
CAUTION: Use only as directed. Excessive use or prolonged exposure may cause irritation to skin and urinary tract. Discontinue use if rash, redness or itching occurs. Consult your physician if irritation persists. For external use only. Keep out of reach of children.

Baby Balm

for face and body

$12.00

Wrap delicate skin in rich, comforting hydration with a cream designed for everyday nourishment and care.
• Clinically formulated to provide long-lasting moisture for face and body
• Ultra-thick cream offers gentle care for even the driest or most irritated skin
• Enriched with organic calendula, sunflower, and safflower oils to soothe, comfort, and deeply nourish sensitive skin
• Goes on smooth and dries quickly, leaving skin soft, hydrated, and delicately refreshed
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

crème douce ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid, fragrance (parfum)

fragrance-free ingredients
water (aqua), *organic helianthus annuus (sunflower) seed oil, cetyl alcohol, emulsifying wax, phenoxyethanol, stearic acid, dimethicone, potassium carbomer, *organic calendula officinalis flower extract, *organic carthamus tinctorius (safflower) seed oil, caprylyl glycol, ethylhexylglycerin, sorbic acid

*certified organic

directions
Apply liberally to face and body as needed or as directed by a physician.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Fragrance Free Ultimate Baby Cleansing Cloths

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Fragrance Free Ultimate Baby Cleansing Cloths 12 pack

Fragrance Free Ultimate Baby Cleansing Cloths

multi-purpose wipes with mild solution for eczema-prone and sensitive skin

$8.00

Due to demand, the 864 count Cloths has a 1-unit limit per customer.
• Luxuriously thick, petal-soft cloths are soaked in a super-sudsy, mild, alcohol-free, no-rinse solution consisting of gentle cleansers and nourishing moisturizers that soothe and hydrate sensitive skin, leaving it clean and supple
• Proven-Safe Preservative System; eczema-prone skin is easily compromised and should not be exposed to bacteria and mold
• Formulated with gentle coconut-derived cleansers, aloe, and chamomile extract to soothe and refresh, balanced with safe preservatives for purity and protection
• Natural and gentle preservatives safeguard wipes from waterborne contamination
• Soothes and hydrates skin with vitamin E, aloe, and chamomile
• Safe to use on baby’s face, body, and bottom
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from added Dyes, Chlorine, Parabens, Sulfates, and Phthalates
• Learn more about Our Standards & Definitions

water (aqua), coco-glucoside, decyl glucoside, dicaprylyl ether, glyceryl oleate, tocopheryl acetate (vitamin e), aloe barbadensis leaf extract, bisabolol (chamomile), phenoxyethanol, ethylhexlyglycerin, citric acid

directions
Excellent for cleaning face and body. For diaper area care, thoroughly wipe bottom. Allow skin to dry completely, then follow with the Ultimate Ointment.

safety tip
For external use only. Do not flush.

Room Spray

for a light and fresh scent

$20.00

• Our Signature Crème Douce fragrance in a convenient ambiance mist
• A perfect blend of peach, water blossoms, and ripe mixed berries with soft notes of sweet vanilla beans
• Creates a clean, gentle air freshener that’s safe for the nursery and throughout the home
• Instantly refreshes any space with a light, comforting scent
• Size: 7.4 oz spray bottle
• Learn more about Our Standards & Definitions

directions
Mist the air lightly to fragrance your nursery or home.

safety tip
CAUTION: For adult use only. Keep out of the reach of children. Avoid spraying directly onto furnishings and fabrics.

Lifestyle of Fragrance Free Super Soft Lotion

Fragrance Free Super Soft Baby Lotion

moisture maintenance for eczema-prone skin

$18.00

Daily care is key for healthy skin – morning and evening routine recommended; moisture maintenance for chronic itchiness helps to avoid the onset of irritation.
• Mild, fragrance-free formula hydrates compromised skin helping to improve its natural barrier function
• Made with plant-derived moisturizers and oils, enriched with vitamins and milk protein
• Sweet almond oil and vitamins E & C help moisturize and condition delicate skin
• Provides a protective layer of antioxidants to help shield skin from everyday environmental stress
• Hydrates and protects sensitive skin while staying mild enough for daily use, even on newborns
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, and PPGs
• Learn more about Our Standards & Definitions

water (aqua/eau), isopropyl palmitate, cetyl alcohol, stearyl alcohol, glycerin, glyceryl stearate, tocopherol, prunus amygdalus dulcis oil, phenoxyethanol, sodium cocoyl isethionate, disodium edta, ethylhexylglycerin, peg-8, ascorbic acid, ascorbyl palmitate, sodium dehydroacetate, citric acid

directions
Pump baby lotion into your hand. Rub both hands together to warm lotion. Gently apply baby lotion to face and body. Can also be used at diaper change.

safety tips
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Ultra-Bright Bleach Alternative

for baby's clothes & environment

$16.00

Give your laundry a brighter clean with the gentle power of minerals and oxygen, designed to whiten and refresh without harsh chemicals.
• Formulated with sodium chloride and chlorine-free oxygen bleach (sodium percarbonate) to safely whiten and brighten without harsh chemicals
• The incredible power of oxygen quickly and safely removes most organic stains
• A perfect chlorine bleach alternative — eco-friendly means biodegradable; nothing but goodness!
• Fragrance-free formula with no chlorine, dyes, sulfates, formaldehyde, phosphates, phthalates, parabens, or 1,4-dioxane
• Highly concentrated (32 washes)
• 32 oz jar; scoop provided
• Please note: This product is sold by weight rather than volume
Our Promise:
• Hypoallergenic
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions
• Due to demand, there is a 2 unit limit per customer.

mineral-based brightener (sodium chloride), chlorine-free oxygen bleach (sodium percarbonate)

directions
For Laundry: Add 2 scoops (1 ounce) directly into the machine drum or detergent dispenser. Do not add to the bleach dispenser. Do not use on silk, wool or leather. Performs best with hot water.

For Baby’s Environment: Add 1 scoop (1/2 ounce) to a bucket of hot water. Happy Cleaning!

safety tips
CAUTION; Open bottle away from your face. Keep out of the reach of children and pets. Do not ingest and avoid contact with eyes. In case of eye contact, flush with water. If swallowed, call poison control.

The Best Diaper Rash Ointment

for prevention, treatment and relief of diaper rash

$10.00

Just the right balance of zinc oxide and natural ingredients to prevent, treat, and relieve diaper rash:
• Skin protectant that helps treat and prevent irritation caused by diaper rash
• Combines non-nano zinc oxide with soothing aloe, allantoin, and bisabolol for added comfort
• Creates a protective barrier between delicate skin and sources of wetness and chafing
• Seals out moisture to keep baby’s skin dry, calm, and protected
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Gentle, clinically tested formula
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, Dyes, Preservatives, and Steroids
• Learn more about Our Standards & Definitions

Why do babies get diaper rash?

There are several common reasons why diaper rash can occur. While The Best Diaper Rash Ointment will help the natural healing process, it is ideal to identify the source of irritation and eliminate the cause when possible.

Dirty Diapers - Soiled diapers are one of the most common causes of diaper rash. It can also lead to a bacterial infection. Change baby’s diaper as soon as you know he/she’s gone potty.
Excessive moisture - Make sure the baby’s diaper area is completely dry before putting on a clean diaper. Diapers do a great job of preventing leakage, but they can also trap moisture.
Chafing - Diapers are meant to fit onto your little one’s body, but if a diaper is too tight it can chafe your baby’s skin. The chafing can cause a diaper rash, so try switching to a bigger size if the baby’s diapers are getting tight.
Changes in baby’s diet - Your little one’s stool may change if you’ve made a change from breast milk to formula or transitioned to solid foods.
Allergies - If your baby is allergic to certain foods, diaper rash can be a symptom of loose stools associated with food allergies.
Bacteria - Bacteria thrive in warm and moist environments, so if your baby has slept or spent too much time in a soiled diaper, this may be the reason behind your baby’s diaper rash.
Yeast infection - Candida is a strain of yeast that lives on the surface of the skin. If this yeast overgrows in the baby’s diaper area, it could cause a rash.

active ingredient
zinc oxide 2%

inactive ingredients
petrolatum, mineral oil, glycerin (vegetable), ozokerite, castor oil, lanolin, glyceryl stearate, peg-100 stearate, allantoin, bisabolol, aloe barbadensis leaf extract, tocopheryl acetate, panthenol (provitamin B5), retinyl palmitate (vitamin A), tocopherol (vitamin E)

directions

Change wet and soiled diapers promptly
Cleanse the diaper area
Allow to dry
Apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged
Store between 20° to 25°C (68° to 77°F)

safety tips

For external use only
When using this product do not get into eyes
Stop use and ask a doctor if
- condition worsens
- symptoms last more than 7 days
- if rash clears up, but occurs again within a few days
Keep out of reach of children
If swallowed, get immediate medical help or contact a Poison Control Center at 800.222.1222

Ultra-Soft Baby Fabric Conditioner

cuddly goodness into every load

$24.00

• Formulated with plant-derived softening agents and a touch of mineral support, for fabric care that’s gentle and effective
• Mild formula with naturally derived sustainable softening oils infuses cuddly goodness into every load while helping preserve the condition of baby’s dainties
• Developed to decrease drying time, reduce wrinkles, and eliminate static cling
• No added dyes, formaldehyde, phosphates, phthalates, or 1.4-dioxane
• Plant-based ingredients; color and texture may vary — nothing but goodness!
• Concentrated (32 washes)
• 32 oz bottle
Our Promise:
• Hypoallergenic
• Pediatrician-tested
• Cruelty-free and Non-toxic
• Made in USA
• Learn more about Our Standards & Definitions

water, plant-based softening agent (dipalmitoylethyl hydroxyethylmonium methosulfate),fragrance (contains fragrance allergens), plant-based solvent (denatured ethanol), mineral (calcium chloride)

directions
Add 2 capfuls (1 ounce) to softener dispenser. Recommended for all laundry and effective in all water temperatures. Read washing instructions for flame resistant pajamas prior to using any type of fabric softener.

safety tips
CAUTION: Avoid eye contact. Keep out of the reach of children and pets. In case of eye contact, flush with water. If swallowed, drink a glassful of water. Consult a physician if irritation persists.

Healthy Hand Wash with Instant Hand Sanitizer and Wholesome Hand Lotion.

Healthy Hand Wash

gentle wash for little hands

$12.00

Botanical Hand Wash — Gentle Cleansing with Vitamins, Honey & Plant Extracts
• Soap-free formula fortified with vitamins A, C, and E to help nourish and protect delicate skin
• Enriched with honey and milk protein to soften, condition, and support healthy skin
• Infused with botanical extracts like aloe, oat, calendula, chamomile, lavender, and white tea for soothing care
• Cleans without stripping natural moisture, leaving little hands soft and fresh
• Ideal for frequent wash environments where gentle care matters most
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua), cocamidopropyl betaine, disodium laureth sulfosuccinate, glycerin, peg-150 distearate, polysorbate 60, retinyl palmitate (vitamin A), tocopheryl acetate (vitamin E), ascorbyl palmitate (vitamin C), *aloe barbadensis leaf juice, honey, hydrolyzed casein, *althea officinalis, *root extract, *avena sativa (oat) *kernel extract, *calendula officinalis flower extract, *camellia sinensis (white tea) extract, *chamomilla recutita extract, *lavandula angustifolia (lavender) extract, *prunus amygdalus dulcis (sweet almond) fruit extract, *symphytum officinale extract, *trifolium pretense (clover) extract, phospholipids, phenoxyethanol, caprylyl glycol, sodium benzoate, ethylhexylglycerin, citric acid, fragrance (parfum)

*certified organic

directions
Wet hands, work gel into a rich lather, rinse well. Follow with Wholesome Hand Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Reed Diffuser

for clean and fresh ambiance

$40.00

• Reeds naturally draw and diffuse our Signature Crème Douce fragrance
• A perfect blend of peach, water blossoms, and ripe mixed berries with soft notes of sweet vanilla beans
• Infuses a light, fresh scent to brighten and refresh any room
• Elegant, flame-free home fragrance that’s long-lasting and easy to enjoy
• Size: 3.4 oz
• Learn more about Our Standards & Definitions

directions
Remove the bottle seal and cap and place reeds in the bottle. The reeds will naturally draw and diffuse the fragrance. To refresh, remove the reeds and place opposite ends in the fragrance.

safety tip
CAUTION: Flammable. Keep away from heat and flame. Do not ingest diffuser oil. Avoid contact with skin and eyes. Oil will stain. Avoid contact with furnishings, fabric and wood surfaces. For adult use only. Keep out of the reach of children and pets.

Fragrance Free Newborn 2-in-1 Hair & Body Wash 16 oz

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Fragrance Free Newborn 2-in-1 Wash

hair & body wash for eczema-prone skin

$18.00

Specially created for the earliest days, this gentle 2-in-1 wash cares for your baby’s delicate skin and hair:
• High-moisture formula nourishes and conditions newborn skin and fine hair
• Soap-free, calming blend rebalances skin’s natural pH for comfort and protection
• Enriched with provitamin B5 and vitamin E to keep hair soft and skin hydrated
• Ultra-mild cleansing for daily use from day one, safe for newborns and sensitive skin
• Gentle enough for daily use, tear-free for little ones.
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, tocopheryl acetate, panthenol, ethylhexylglycerin, allantoin, sodium dehydroacetate, citric acid, phenoxyethanol, disodium edta

directions
Pump a small amount into your hand. Carefully apply to baby's hair and skin, rinsing well. Follow bath time with our Super Soft Lotion.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.

Life style image of Fragrance Free Soothing Body Wash

Fragrance Free Soothing Baby Body Wash

moisturizing bath care for sensitive and eczema prone skin

$16.00

Make bath time gentle and calming with our low-suds body wash designed for newborns and sensitive skin:
• Allantoin-enriched formula soothes tender skin, leaving it soft and comforted
• Gentle cleansing that won’t strip away natural moisture
• Soap-free blend rebalances skin’s natural pH while provitamin B5 and vitamin E condition and hydrate
• Can be poured directly into bath water for a moisturizing soak
• Tear-free and mild enough for daily use on newborns and babies with sensitive skin
Our Promise:
• Hypoallergenic
• Pediatrician-tested & Dermatologist-tested
• Cruelty-free and Non-toxic
• Made in USA
• Free from Parabens, Phthalates, Sulfates, PPGs, and Dyes
• Learn more about Our Standards & Definitions

water (aqua/eau), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, methyl gluceth-20, peg-150 distearate, allantoin, panthenol, sodium dehydroacetate, phenoxyethanol, tocopheryl acetate citric acid, disodium edta, ethylhexylglycerin

directions
Pump body wash into your hand or on a washcloth. Carefully apply to baby's skin and rinse well. Follow bath time with our Super Soft Lotion. Soothing Body Wash can also be poured directly into bath water to create a gentle and effective moisturizing bath.

safety tip
CAUTION: For external use only. Keep out of the reach of children. Avoid contact with eyes. If contact occurs, flush thoroughly with water. If any adverse reaction develops, stop use and contact your physician.