The event took place at Washington’s Smithsonian National Zoo and introduced the Tiger Conservation Initiative, which aims to halt the killing and illegal trade of tiger skins, meat, and other body parts that some traditional Asian medicines still use. It will bring scientists and governments together to fight for these big cats, whose numbers have shrunk from over 100,000 a century ago to their current number of under 4,000.

Harrison’s goal in being there was to celebrate and lend support to the World Bank’s plan, saying, “By committing to help wild tigers, the World Bank is sounding its intention to be a global leader in biodiversity conservation.” Robert’s reason for coming was similar — he had always thought that tigers “might be the single most beautiful animal in the world,” and it boggled his mind that people just continue killing them as their numbers dwindle.

Bo Derek, Condoleezza Rice’s Special Envoy for Wildlife Trafficking, intends to focus on public awareness of the problem, starting with herself, saying “It was very embarrassing for me to find out that the U.S. is number two in consuming endangered wildlife.”

The initiative will work to end poaching in 13 countries: Cambodia, Laos, Nepal, Bhutan, Bangladesh, Malaysia, China, Thailand, Myanmar (Burma), Indonesia, Russia and Vietnam. President of World Bank, Robert Zoellick said,”This is a problem that cannot be handled by individual nations alone. It requires an alliance of strong local commitment backed by deep international support.” Kudos to the actors (and everyone else who attended the launch) for getting involved for these beautiful animals.

Photo courtesy of askmen.com

Recently, Harrison made a move that surprised many — the tough, gruff, manly man took off his shirt on Access Hollywood and got his chest waxed to highlight deforestation. By stripping down and getting his chest waxed on TV, he hoped to shock people into realizing the pain involved in deforestation.

The 65-year-old is certainly bringing attention to the problem of deforestation as well as to all the other good works he does, including flying on search and rescue missions to find stranded tourists in Jackson. If he hadn’t already been my hero before, he would be now!

Photo courtesy of askmen.com