Spring is on our heels and so is that time of year when we begin the search for the “picture perfect” dress or ensemble for our little darlings. It may be a first birthday, a baptism, or an important wedding and your sweet girl has been carefully chosen as the tiniest of bridesmaids or flower girl!
In most cases we are all looking for the same thing however, not literally! We all wish for uniqueness, knee weakening frocks with dazzle and charmed to perfection. Why wouldn’t we? I mean our little princesses are exactly that… petite royal highnesses and must look the part for every photo opportunity.
When I think of posh and precious I think of a few special designers; today I will highlight one that has been one of my favorites since the early 2000’s. The designer is named Heidi Schwarck and the name of her company is Luna Luna of Copenhagen.
Luna Luna is comprised of not only stunning show-stopping dresses but gorgeous layette and accessories for newborn and infant girls. Each season Heidi designs a memory making dress for her clientele. Each year Luna Luna’s party dress is a retail success. It is historically the best selling dress in its category and by far the most unique. This combination is no easy feat, but for Heidi it was a consistent accomplishment. Heidi was a New York women’s designer for design houses such as Jones of New York, Bill Blass and Tahari. She then started a family and left the fashion industry until she had her third baby, a baby girl named Luna.
Luna was born and like most sweet baby girls, she had no hair. Heidi designed a whimsical baby hat with beauty and detail. It was important to her the hat projected femininity, as Luna was often mistaken for a boy. She received several comments and inquiries and the rest is as they say history. Heidi began Luna Luna in the early 2000’s and today her clothing line is represented in several specialty stores across the country. The best way to describe Heidi’s style is a Californian lifestyle meets elegant European flair. Luna Luna consists of two-piece sets, gorgeous take-me-home layette sets, diaper covers, hats and booties and the ever popular party dresses. This dress is worth more than each dollar you spend! The compliments and the smiles on your baby girl’s face will be worth more than the retail total of your purchase.
So, as you begin to ponder through all those catalogs you receive in the mail or wander through the same websites, take a moment and stroll through Luna Luna of Copenhagen. You will be very happy you did!


Bath time for baby is not only a special bonding experience between parent and child, it is also an opportunity to provide imaginative playtime for squeaky clean infants and toddlers. In years past, we were forced to entertain our little ones with a simple rubber ducky and if you were lucky a few animal shaped sponges. Today, innovative bath toys are made available to us with just the right amount of personal expression and whimsicality which makes bath time a splash!
Valentine’s Day is a week away and we still have time to consider a gift for our Little Sweethearts. I have always had a passion for hearts, and this is the time of year when we are able to discover an abundance of unique keepsakes not only for ourselves but also for baby. The beauty of buying heart shaped treasures is that they are fashionable year round! The heart is indeed a universal symbol of “Love” and is often used to adorn many elements of clothing and accessories for newborns and infants. If you too hold a passion for hearts, here are a few of my favorites to share!
Save the permanent tattoos for others and enjoy a bit of fun with the novelty of a temporary tattoo for your little one.
If you are a mother of boys then you will certainly be able to relate to the subject of the ongoing search for the latest and greatest toys and gadgets for busy little boys. The popular “mega girly” Club Libby Lu, the Hannah Montana craze and Princesses galore make it more than feasible to purchase the optimal gift for a friend’s daughter or your own. Let’s face it … we shop for a little girl and we spend more money than we intend. Why? The choices are endless, not to mention the emotion and creativity the manufacturers pour into the design and production of dolls, beauty centers and fashion accessories for our lovely little divas. We have quickly adapted to “more is more” for our little girls and the marketplace happily obliges, but what about our sweet little boys?

Personalized baby gifts are not only a tokens of love, they become lifelong keepsakes. One of the most common requests I received as an Infant and Toddler Buyer for years was to offer more of a selection in “Personalized” gifts items for children. Once I was able to honor this request I discovered various treasures of unique, personalized baby essentials. The magic of which occurs when a personalized gift is given is that it becomes a “one-of-a-kind” heirloom. Personally, I cannot think of a more expressive gesture of gift giving.
hand painted collection is sure to be a splash at any baby shower, birthday party or special occasion. Designer Chrissy Consiglio offers whimsical watercolor creations in the form of wall canvases, clocks, frames as well as piggy banks.
Are you or your guests on the search for the perfect baby shower gift? A great way to enhance your event for your guests, as well as for the guest of honor, is for the ceremonial gift opening experience to be unique and unforgettable! Last week, I shared
Planning a baby shower? In a quandary as to how host this special event? Start with a theme. The mother-to-be has most likely pre-selected the color palette and motif for her newborn bedding ensemble. The most popular color preference today is the decadent combination of pastels (pink, blue, sage green) and chocolate brown.
Are you ready for the best take-out ever? I am speaking of the hippest little baby ensemble to purchase this year!
In my twenty years of professionally shopping the infant and toddler industry I have been introduced to more hair accessory product lines than I can possibly count. While the craftmanship of art-to-wear clips, bands and bows all possessed their own unique charm, I felt like I could flip a coin and always win, as one hair bow collection was just as cute as the next. In all those years and hundreds of designs, only a few truly left a lasting impression due to the unique menagerie of embellishments of the designers. These were the chosen collections I would eventually purchase for the stores.
covered her passion for knitting by the age of five. Her name is Kris Pettit and her first notion was to do what every new mama does, knit booties to welcome her baby into the world. Kris’s booties had a much different flair than those of most handknit booties. You have to see them to believe it! Many new mamas-to-be were enamored by the unique quality and style of these posh booties, and they requested Kris knit them each a pair. She had several requests from women in her yoga classes as well as mommy and me. She was barely able to keep up with the demand and soon realized she had embarked upon something so spectacular she pursued her passion and soon YoMyBooties was created. This small however, mighty company has product represented in specialty boutiques from Beverly Hills, California all the way to London, England.
Jennie Lynn Johanson is the founder and designer of an haute diaper bag collection adorably named
Chilly days are now upon us, “fear not” I say as tots are suddenly appearing donned with irresistible, however, fashionable chapeaus with style and whimsicality! These “mopped topped” tykes are spotted in playgrounds, pre-schools, birthday parties, family outings and even in their own backyards.



