Bono’s (RED) Charity Raising Voices and Funds

Bono’s (RED) Charity has come up with a new way to raise funds — with a new music delivery system. People will have the option to pay $5 monthly for the service, and each week they’ll receive an exclusive (RED) song from a popular artist, a song from an artist new to the music scene, a “Crackerjack surprise” which will be something fun and non-musical, like a video, text, or image, as well as stories of how the money donated is making a difference.

Some of the top brands in the world have created (RED) products, which altogether have generated over $110 million. With the new music download system, half of each month’s membership fee will go directly to the Global Fund, which means that just five subscribers will provide enough money each year to provide antiretroviral treatment for a year to someone living with HIV.

In case you’re not yet familiar with Bono’s (RED) charity and (PRODUCT) RED, let me fill you in. The primary objective is “to engage the private sector in raising awareness and money for the Global Fund, to help eliminate AIDS in Africa.” The companies that take part in (PRODUCT) RED give a substantial portion of sales or profits from a particular product to the Global Fund.

The new music delivery system isn’t actually available until next month, but you can pre-register (and get more information about the (RED) charity) at joinred.com.

Photo courtesy of askmen.com