P. Diddy Involved in Responsible Drinking Campaign

Sean “P. Diddy/Puff Daddy/Puffy” Combs has teamed up with E! Entertainment for the Play-A-Part initiative which promotes the responsible consumption of alcohol and encourages those who drink to find a ride home. As a partner in Ciroc Vodka, P. Diddy aims to make this initiative a multi-platform action campaign.

E!’s Drive Safe campaign will feature on-air spots with popular celebrities as well as simple online and wireless access to taxi services all across the U.S.

P. Diddy said, “I believe that it is important to promote responsible drinking and generate public awareness on the necessity of designating a driver.” The on-air spots will feature celebrities like Tommy Lee, Eva Longoria Parker, Wilmer Valderrama, Gabrielle Union, and others, along with the crew from E!’s Daily 10. The celebrities and personalities will surprise club goers who are about to leave and offer them a ride home, the point being more than just “drinking and driving is bad,: — they want people to realize that “any designated driver is a star.”

It’s a good message, and I’m glad they’re taking real action to get people to realize how that they can have a social life and still be smart and safe with just a little planning.

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