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Cindy Crawford is a PUR Role Model

April 10, 2008 in Giving Back by Kristen Seymour | No comments

Supermodel Cindy Crawford is teaming up with PUR to encourage everyone — supermodel and mere mortal alike — to make their water consumption just a little greener.

This May, Cindy and PUR Water Filtration will launch Thirsty for Change, a campaign to encourage Americans to drink filtered tap water rather than the bottled water so many of us rely upon. Every year, more than 38 billion plastic water bottles end up in land fills. The good news is, Americans are drinking lots of water, but the bad news is that it’s causing a huge amount of waste.

The supermodel will do her part by designing a stylish reusable water bottle and donating all proceeds from the sales to Children’s Safe Drinking Water, a program that provides drinking water to needy kids across the globe. She’s also giving out some advice for other ways the average person can live in a more eco-friendly manner, like buying locally and unplugging unused electronic devices.

What’s great about having Cindy as a spokesperson for Thirsty for Change is that she acknowledges that not all changes are easy, but says, “… changes that fit easily into our hectic routine are the ones that are going to stick.” I’m sure we can all agree with that.

To learn more and to read the rest of Cindy’s green tips, click here.

Photo courtesy of askmen.com

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