Rhianna is All About Believing

Rhianna is performing a series of concerts to benefit her charity, the Believe Foundation. She has already completed two performances, one in Chicago and another in San Francisco, but she has one more coming up in New York City. The only way to purchase tickets is to make a $100 minimum purchase of Escada’s latest fragrance, Moon Sparkle, at Macy’s Herald Square, Macy’s Staten Island, or Macy’s Brooklyn on this Saturday afternoon.

After each of the concerts, Rhianna makes a point to sign autographs and spend some time with children from various local charities.

Rhianna established the Believe Foundation back in 2006 to “ensure the health and well-being of our future leaders.” Believe works to “assist and inspire children who suffer from life-threatening diseases including cancer, leukemia, and AIDS.” The foundation assists on an individual level as well as on an institutional level, raising money and awareness for medical research. Believe seeks to achieve that which Rhianna has always worked toward in her own career — “to inspire with hope, courage, and love.”

For more information about the event, check out the Highline Ballroom website.

Photo courtesy of defjam.com