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Kate Hudson is coming out with an eco-friendly line of hair products, which will donate 10% of the proceeds back to the animal organization WildAid. Actually, it’s not just Kate developing the line — she’s teaming up with L.A. celebrity hairstylist David Babaii, and the haircare line, which will be free of sulfates, parabens, animal products, and not be tested on animals, will be called DAVID BABAII FOR WILDAID.
WildAid works to reverse wildlife devastation all across the earth, seeks to end illegal wildlife trade, and helps communities learn to sustain themselves without causing further damage to the environment.
To show how closely entwined this line is with environmental issues, Kate took a trip to Africa with famous photographer Peter Lindbergh to shoot the ad campaign for the products. Let me tell you right now — I am so jealous. She had the opportunity to get cuddly with cheetahs and lion cubs. However, I can’t get too miffed; listen to how excited she sounds about her new venture:
“I really have a thing about natural product. It’s very difficult to make things that are completely organic and sustainable. David and I got so excited about making something like that. Making something conscious and making it good.”
I know I, for one, will be keeping my eyes open for DAVID BABAII FOR WILDAID. Will you?
Photo courtesy of ecorazzi.com
Tags: hair, Kate Hudson, organic
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